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This is not an Apple store. (Photo: Flickr.com/crazytales562)

Booting Up: WhatsApp Denies They’re Selling to Google

Ron Johnson, the guy who created Apple’s gleaming retail stores, has now been fired from his job as CEO of J.C. Penney. Turns out doing away with coupons was not a very popular strategy. [Bloomberg Businessweek]

“Why do people watch tightrope walkers? Not to see them get to the other side. It’s because they might fall. Not everything you do is going to be successful, but that’s part of the allure.” A look back at the creation of Wired. [Ad Week]

It was only acquired by Twitter six months ago, but Vine just took the number-one spot on Apple’s leaderboard for free apps. [TechCrunch]

The messaging app WhatsApp denies they’re selling out to Google. [AllThingsD]

“It’s Big Brother, sort of, but with a good intent.” Thank God we all got out of college before the advent of ebooks that can track your progress. [New York Times]

Early Adopters

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Supermodel Coco Rocha’s Social Media Game Is On Some Other Level

As a supermodel–and here Betabeat can only conjecture–the product you’re selling, essentially, is you. Your matchstick stems, all the places you go, your cool attitude = you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue.

But even if Coco Rocha‘s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old’s commitment. We discovered as much this afternoon at panel run by Decoded Fashion hosted on the mouth of a runway at Mercedes-Benz Fashion Week. Read More

Stormy Weather

Via Smile, It Looks Good on You

Vine, Seamless, and ‘Say Yes to the Dress’: An Internet Preparedness Kit for Snowstorm Nemo

You’d think after Hurricane Sandy, nothing short of the actual apocalypse could rattle New Yorkers. And yet, if Twitter is any indication, it seems there’s a fair bit of panicky flailing happening around the city right now. Well, buck up, because we’ve assembled a complete Internet preparedness kit featuring everything you might possibly need.

Maybe also buy some batteries, though?  Read More

Linkages

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Booting Up: Sheryl Sandberg is Leaning in on Women, Work and Leadership

Former Speaker of the House Tip O’Neill once asked Sheryl Sandberg if she was a “pom-pom girl.” If Mr. O’Neill were alive today, the Facebook COO would tell him she’s “a pom-pom girl for feminism,” she writes in her forthcoming book [WSJ]

Talk about chutzpah. An Indian website plagiarized articles on medical research, then filed a DCMA request with WordPress to pull the originals down. [ArsTech nica]

Hewlett-Packard is planning on “taking full advantage” of Dell’s transition to a private company. [Deal Journal]

Somebody had to go and point out that zip, zero, not a single member of the billion-dollar startup club is based in New York. [Crain's New York Business]

Jon Stewart on Vine: “Every time there’s a human advancement, it is used almost immediately for porn.” [AllThingsD]