Savored, the foodie deal site that offers insider pricing at high-end restaurants (formerly known as VillageVines), just announced the hiring of a chief revenue officer. Mike DeLuca, a former sales executive for AOL Local, will take over revenue, sales and expansion at the 40-person startup.
Restaurant discount vendor VillageVines, which just raised its Series A in December, has announced a change in direction. The New York-based start-up renamed itself Savored.com (great domain, bro), re-designed its website with a “new feel,” and is generally rebranding to separate itself from the daily deals offerings we all know and are sick of. ”It ties to the idea that we don’t want to be a deals site. We want to be much more,” co-founder Benjamin McKean told the Chicago Tribune.