App for That
All Paws On Deck
Last October marked the launch of Cameo, an app that lets you edit your crappy, amateur smartphone footage into high-def, professional-quality videos, and share them with your friends and followers. The app has reported big success in its first three months of life, proving that maybe there’s actually a market for videos that aren’t just shaky thirty-second shots of cats freaking out over printers.
Off the Media
“I’m wearing a tail,” a tall man in a dark jacket said into his phone, trying to locate a friend.
He didn’t appear to be actively wearing the tail as we walked by. But Tamara Bennett, an ASPCA volunteer I met outside the Nassau G station, reminded me that all we really knew was that he wasn’t wearing it “outside his pants.”
It’s been nearly seven years since YouTube first launched its “Partners Program,” a platform for YouTube creators that gives them a portion of revenue made on their videos, and nearly two years since Google invested more than $100M in YouTube content producers. Despite this financial influx, the quality of content on YouTube has stagnated somewhere between “awful” and “downright terrible.”
Call it the Jenna Marbles paradox, after the top YouTuber profiled in the New York Times earlier this year who, after more than one billion views and millions earned in ad revenue, still makes some of the most amateur videos you can imagine. As she put it, she makes “more money than I need, ever” and yet, if you had no idea who she was and watched one of her million-views-plus videos, you’d think this was the first time she’d ever turned on a video camera.
YouTube Killed the Video Star
It is rare that you stumble across a commercial that gives you a completely new lease on life. That is what happened when Betabeat first watched this two-minute spot for a new Domino’s app in Japan, featuring a partnership with Hatsune Miku, an anime incarnation of a singing synthesizer app called Vocaloid. Hit “play” and Read More
This is another reminder that just because you are capable of creating a YouTube account does not mean that you should make a rap video.
Psy’s “Gangnam Style” is a cultural phenomenon. Having already nabbed the most viewed spot on YouTube, today the video hit 1 billion views [insert your cliched Mayan apocalypse joke here].
Life in 3D
In the wake of the tragic mass shooting at Sandy Hook Elementary School in Newtown, Connecticut, social networks lit up with cries for gun control. Hundreds of thousands of people descended on We the People, the White House’s official petition portal, to ask the President to take meaningful action to help stop gun violence. Today, President Obama released a video recorded especially for those who signed these petitions.
Apple in Your Eye
When one mulls over the future of manufacturing, naturally the first question that comes to mind is: How we can we as a nation effectively mass produce cornerstone products, like a plastic bust of performer Will.i.am?
Luckily, Mr. Am–who last we heard was hurtling our planet towards a Martian attack–has ushered 3D printing into the mainstream by including it in his newest video, “Scream and Shout,” also featuring the eminently GIF-able Britney Spears. At around 1:38 in the video, a 3D printer sitting on a platform displaying the Makerbot logo is seen printing thin layers of plastic to create a bust of that vital American commodity: Mr. Am’s head.
Was it really only yesterday that we watched with muted glee as Apple fanboys everywhere lost their shit over a phone that is only mildly different from its now much cheaper predecessor? My, how time flies.
The iPhone 5 is slightly lighter and slightly longer than the iPhone 4s, but apparently even Apple fans can’t really discern the difference. Jimmy Kimmel brought an iPhone 4s out on the streets of Los Angeles and told everyone he encountered that it was an iPhone 5.
Despite the fact that we love to spotlight the companies and characters that make this scene hum here at Betabeat, we occasionally grow weary of all the unbridled enthusiasm for the New York tech space. What can we say? We’re journalists–we were born skeptical. So when this parody video of a soon-to-launch startup popped up, its light-hearted jabs at the more eyeroll-inducing side of tech were all too familiar.
“Vooza is a mobile web app that’s real-time, cloud-based, social and local,” begins the animated video. “What does it do? SHHHH! We’re in beta!”