The main problem with this, one investor told Betabeat, is that Mr. Graham takes a straight six percent stake in YC companies even as he waxes righteous when those companies go out to raise. Entrepreneurs defer to Mr. Graham's advice, this source said, even when there's another investor they'd like to work with. "He's protecting those two blockbusters," this source said, referring to the relatively small number of mega-breakout YC startups such as Airbnb and Heroku.

It's fine by some investors if Mr. Graham wants his companies to talk a big game, our source said--personally, this source plans to clean up by investing in YC companies later when they "have to do a down round" after the inevitable failure to meet their investors' artificially inflated expectations.

ARRINGTON TOWN! Mike Arrington seems to be breaking stories on his own Twitter feed rather than push them to TechCrunch writers--and now that he's got his own blog, we're expecting to see some direct competition with his own stomping grounds. After years of pressuring startups to give TechCrunch exclusives, some sources speculated that Mr. Arrington is now telling founders not to send stories to TechCrunch. Betabeat was unable to confirm that, but we're told by TechCrunch staff that Mr. Arrington is no longer Skyping or Yammering or with the team, and he's stopped forwarding stories to tips@techcrunch.

"I have no idea where Mike tells people to send his scoops," former TechCrunch writer Paul Carr said. "I think he's breaking stories on his own Twitter feed." So with TechCrunch out of the way, where are founders sending their stories? Perhaps that other tech-y blog with the prominent personality at its helm? "BI is trying to replicate the fuck you attitude of classic TC," Mr. Carr said.

NEXT! Justin Johnson, the first creative filmmaker hired at Next New Networks, is bowing out. If you recall, NNN, the company that brought you "Bed Intruder," has been taken over by YouTube (read: Google). Mr. Johnson is headed to L.A. after four and a half years at NNN; he's behind the popular YouTube Time Machine, which had more than million page views in just over a week after launching last year.

Given the "Google crushes startup souls" narrative going around, we wondered if Mr. Johnson felt his new corporate overlord was cramping his style. Nah dogg, Mr. Justin told us in an email. "The Time Machine App has been hugely successful which has given me some cushion for sure, but ironically, I just got sick of being a teacher of how to succeed on YouTube, and wanted to get off the bench and give it a go myself," he said. "I call it 'quitting YouTube to work on YouTube.'" Friend and former co-worker Erik Beck, who launched the YouTube channel Indy Mogul with NNN and Mr. Johnson, is also leaving Google. "We're working to build up a channel of our own for fun and profit," Mr. Johnson said. "I think it's a very positive story for YouTube--we believe so much in the system, we want that freedom to profit from pure creation ourselves instead of the salary and ridiculous benefits at Google."

BIRCHBOX: A NEW SCENT FOR MEN, COMING SOON. As Guyhaus ramps up for toiletry delivery and Bespoke Post launches out of the ER Accelerator cannon with "curated awesome" subscription care packages for men, Birchbox just may scoop the market first. "My husband would like monthly samples," one customer queried via Tumblr. "Why not a birchbox for men?" "We’ll have something for him very soon :)," Birchbox answered. "Stay tuned!"

Mr. Capucilli.

Earlier today Betabeat posted a memo: How not to sell your indie iPhone game, a list of tactics that didn't work. Matt Capucilli, a freelancer who lives in the East Village, built the no. 1 iPad app currently on sale. Video Time Machine, a curated collection of videos categorized by time period and type and just $.99, got picked up by Apple and featured in the App Store last Thursday. Since then, Mr. Capucilli has earned "what could be considered one person's salary," for an entire year.

The app beat out Angry Birds for iPad and the iPhone version is hovering at no. 2 in the entertainment category. “If we hit number one in the iPhone app store, it’s going to be over. Game over! Retirement!” Mr. Capucilli told Betabeat over beers at last night's East Village Tech Meetup.

So how do you get to be the no. 1 selling iPad app? There's not much you can do, Mr. Capucilli said. He built the app about two months ago for his friend Justin Johnson (Brooklyn) who along with Del Shoopman (L.A.) had created an internet-popular but just marginally profitable website, YouTube Time Machine and wanted an app for it.

They hosted a launch party for the iPhone and iPad apps and hired a PR firm to field calls to and from media, which has been helpful, Mr. Capucilli said, but to which he does not attribute much of the app's success.

There are a few things you can try, he says:

1. Make something cool.

2. Make something Apple will like.

3. Have a good icon.

4. Have a friend who works at Apple on the App Store. (He doesn't, but seems like good strat.)

"You can't do anything. The only thing you can do is make something awesome and innovative. Not to toot my own horn, but I'm only saying that because it's true. It's Apple's discretion because in order to get anywhere in the top ranks--unless you're a huge gaming company with a bunch of titles--but if you're on your own or you're a small company, is for Apple to recognize your product, look at it and feature you," he said.

The Video Time Machine, which he designed and coded, is his second iPhone app, he said. His first app, a game called Clock Blocks, was moderately successful; it earned "five figures" in profit, he said. Before that he was a Flash developer for five years.

Based on how many people rate an app, he said, he's estimating that the current no. 1 iPhone app--Street Fighter--makes $50,000 a day. The days of the iPhone app millionaires might be over, but indie developers still have a shot at the big time.

Correction: This post originally had Del Shoopman's name wrong. He is Del, not Doug. Betabeat regrets the error.