Early Adopters

Supermodel Coco Rocha’s Social Media Game Is On Some Other Level

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As a supermodel–and here Betabeat can only conjecture–the product you’re selling, essentially, is you. Your matchstick stems, all the places you go, your cool attitude = you. Therefore, as with most celebrities (and increasingly regular humans) run-of-the-mill personal brand building on social media is directly tied to revenue.

But even if Coco Rocha‘s entire extended Canadian family depended on the number of her Instagram followers, you still have to respect the 24-year-old’s commitment. We discovered as much this afternoon at panel run by Decoded Fashion hosted on the mouth of a runway at Mercedes-Benz Fashion Week. Read More

It's Zuck's World We're Just Living In It

Facebook’s King-Making Superpower Has Its Limits


Does Facebook have a secret superpower? That’s the theory floated by Nick Bilton in the New York Times today. Because Facebook connects users “to more than nine million apps and services through Facebook Connect, the Open Graph developer platform, and the hundreds of millions of like buttons that perforate Web pages across the Internet, the company can see what people are using,” and thereby predict–and influence–what becomes popular, argues Mr. Bilton, who compares the skill to a sort of startup “spidey sense.”

In monitoring photo-sharing, Facebook used that data to figure out that it needed to acquire Instagram. But in the case of Viddy and Socialcam, two new video-sharing services, Facebook flexed its might to “experiment with who wins and who loses online,” Mr. Bilton said. In other words, Zuck can knight your startup the next Instagram depending on Facebook’s willingness to promote your app. Read More