That Sergey Brin sighting amid the hedgerow at Vanity Fair‘s Oscar party must have gone to the glossy’s head. Today, they attempted to catalog “Silicon Valley’s Most Stylish.”
Try as Jack Dorsey might with his “modified Mandarin collars,” this is a crowd that once compared its colorful sock flair to boardroom “gang signs,” so the bar was already low–especially considering that the New York Times already marked and tagged the every pair of Louboutins in the Bay Area.
Your Name Here A Silicon Valley source had the pleasure of dining near Path cofounder Dave Morin and his wife, Brit.co founder Brit Morin recently. Mr. Morin spoke about the future of Path while Ms. Morin, a DIY enthusiast, used crayons provide by the restaurant to doodle on the paper table cloth, said the source. There were rainbows, flowers and balloons, but our favorite was a drawing of the Brit.co logo, with “Morin” written underneath and an arrow pointed towards Ms. Morin (just in case the restaurant staff didn’t recognize her). That’s one way to disrupt advertising, we suppose. Our tipster was kind enough to snap a pic on their way out.
Happy Internet, Mr. President Twice this week in conversation with tech types, Betabeat was asked when Reddit cofounder Alexis Ohanian was running for office already. The 29-year-old credited with helping to defeat SOPA/PIPA already toured the country (in a bus once leased for John McCain’s “Straight Talk Express”) running for president of the Internet. But with Sheryl Sandberg hot on his heels, isn’t it time to start campaigning for the real thing?
Does any corner of New York society remain untouched by the go-go spirit of the raging tech boom? Apparently not.
It seems the culture of optimization has advanced even unto the lofty reaches of Vanity Fair, with this month’s issue containing an exploration of the quantified self by culture critic James Wolcott (not yet available online). And to tee up for his colleague’s column, no less a personality than head honcho Graydon Carter himself opened up the issue with his thoughts on the matter.
His editor’s letter begins, “Not to generalize, but mankind can be divided into three groups.” This’ll be good!
Movers and Shakers
If tapping Annie Leibovitz to shoot David Karp and his sidecar wasn’t enough to convince you that Vanity Fair is serious about covering the tech sector as part of the power elite, how about this coup from the top of the masthead? Wired‘s Ryan Tate broke the news that Kara Swisher has pried herself out of Marissa Mayer’s air vent to contribute part-time to the Conde Nast title, with some convincing from Graydon Carter, of course.
Mr. Tate reports that the tenacious AllThingsD cofounder agreed to “write profiles and other technology-related features,” for Vanity Fair only after “overtures” from Mr. Carter.
Exit This Way
It’s billed as an iPad magazine, but Punch–which we first reported on last week–is less a magazine than it is a clever collection of culturally relevant apps and games. Revolving around pop culture topics that range from the highbrow (“Hedge Fund or Organic Farm?”) to the low (“Closet Case,” where you can dress up a paper doll version of Rick Santorum), Punch is a re-imagining of the iPad format, delivered to us by a cabal of Manhattan media folks, including Daily Candy founder Dany Levy and former Radar editor Maer Roshan.
Now, Punch has announced that it has tapped Jim Windolf to serve as the mag’s first Editor in Chief. Mr. Windolf has a long-established media career–he’ll be leaving his position as a contributing editor at Vanity Fair, where he’s served for over a decade, to join the Punch team. (Spoiler: he also worked at the Observer for nine years before joining Vanity Fair.)