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	<title>Betabeat &#187; Valentine&#8217;s Day</title>
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		<title>Betabeat &#187; Valentine&#8217;s Day</title>
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		<title>Microsoft Has a Little Valentine&#8217;s Day Message for Gmail Users</title>

		<comments>http://betabeat.com/2013/02/microsoft-has-a-little-valentines-day-message-for-gmail-users/#comments</comments>
		<pubDate>Thu, 14 Feb 2013 13:56:52 -0400</pubDate>
					<link>http://betabeat.com/2013/02/microsoft-has-a-little-valentines-day-message-for-gmail-users/</link>
			<dc:creator>Patrick Clark</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=79459</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/02/scroogled1.png"><img class="alignleft size-medium wp-image-79460" alt="scroogled" src="http://nyobetabeat.files.wordpress.com/2013/02/scroogled1.png?w=300" width="300" height="196" /></a>Today happens to be a certain Hallmark holiday, the fact of which the tech world has hardly failed to notice. It's not just <a href="http://gizmodo.com/5984005/heres-how-okcupid-uses-math-to-find-your-match">dating site</a>s and <a href="http://betabeat.com/2013/02/you-so-fucking-hot-lets-you-tweet-anonymous-valentines-to-your-internet-crushes/">assorted fun-lovers</a> looking to peg a story: Microsoft, which has been <a href="http://betabeat.com/2012/11/microsoft-asks-are-you-being-scroogled-in-hilariously-melodramatic-anti-google-campaign/">sniping at Google's</a> privacy practices in a series of ads over the last few months, decided to unveil the latest in its <a href="http://betabeat.com/2013/02/booting-up-return-of-the-scroogled-edition/">Scroogled campaign</a>.<!--more--></p>
<p>In an animated web video posted <a href="http://www.bing.com/videos/watch/video/happy-valentines-day-from-outlook-com/1iiajn2g5?from=us-bing">here</a>, a pair of mail trucks cruise down a suburban street. The first truck, representing Google, gives way to a mail carrier armed with x-ray vision (or maybe <a href="http://betabeat.com/2012/12/fear-not-four-eyed-friends-google-glass-appears-to-now-support-prescription-lenses/">Google Glass</a>?) peers into an envelop, scans a keyword off the enclosed letter and uses the keyword to select a pair of coupons, which are slipped in with the letter.</p>
<p>On the other side of the street, the mailman carrying for Outlook, delivers a letter unopened, and proceeds to polish the mailbox.</p>
<p>It's not subtle, but then, what about Valentine's Day is?</p>
<p><iframe src="http://hub.video.msn.com/embed/41b87bab-089a-4b1f-8bfc-bd0158bf4ba2/?vars=YnJhbmQ9djUlNUU1NDR4MzA2JmxpbmtvdmVycmlkZTI9aHR0cCUzQSUyRiUyRnd3dy5iaW5nLmNvbSUyRnZpZGVvcyUyRmJyb3dzZSUzRm1rdCUzRGVuLXVzJTI2dmlkJTNEJTdCMCU3RCUyNmZyb20lM0R1cy1iaW5nJmZyPXNoYXJlZW1iZWQtc3luZGljYXRpb24mc3luZGljYXRpb249dGFnJmNvbmZpZ05hbWU9c3luZGljYXRpb25wbGF5ZXImbGlua2JhY2s9aHR0cCUzQSUyRiUyRnd3dy5iaW5nLmNvbSUyRnZpZGVvcyUyRmJyb3dzZSZta3Q9ZW4tdXMmY29uZmlnQ3NpZD1NU05WaWRlbw%3D%3D" height="270" width="480" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/02/scroogled1.png"><img class="alignleft size-medium wp-image-79460" alt="scroogled" src="http://nyobetabeat.files.wordpress.com/2013/02/scroogled1.png?w=300" width="300" height="196" /></a>Today happens to be a certain Hallmark holiday, the fact of which the tech world has hardly failed to notice. It's not just <a href="http://gizmodo.com/5984005/heres-how-okcupid-uses-math-to-find-your-match">dating site</a>s and <a href="http://betabeat.com/2013/02/you-so-fucking-hot-lets-you-tweet-anonymous-valentines-to-your-internet-crushes/">assorted fun-lovers</a> looking to peg a story: Microsoft, which has been <a href="http://betabeat.com/2012/11/microsoft-asks-are-you-being-scroogled-in-hilariously-melodramatic-anti-google-campaign/">sniping at Google's</a> privacy practices in a series of ads over the last few months, decided to unveil the latest in its <a href="http://betabeat.com/2013/02/booting-up-return-of-the-scroogled-edition/">Scroogled campaign</a>.<!--more--></p>
<p>In an animated web video posted <a href="http://www.bing.com/videos/watch/video/happy-valentines-day-from-outlook-com/1iiajn2g5?from=us-bing">here</a>, a pair of mail trucks cruise down a suburban street. The first truck, representing Google, gives way to a mail carrier armed with x-ray vision (or maybe <a href="http://betabeat.com/2012/12/fear-not-four-eyed-friends-google-glass-appears-to-now-support-prescription-lenses/">Google Glass</a>?) peers into an envelop, scans a keyword off the enclosed letter and uses the keyword to select a pair of coupons, which are slipped in with the letter.</p>
<p>On the other side of the street, the mailman carrying for Outlook, delivers a letter unopened, and proceeds to polish the mailbox.</p>
<p>It's not subtle, but then, what about Valentine's Day is?</p>
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		<wfw:commentRss>http://betabeat.com/2013/02/microsoft-has-a-little-valentines-day-message-for-gmail-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pclarkobserver</media:title>
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		<media:content url="http://nyobetabeat.files.wordpress.com/2013/02/scroogled1.png?w=300" medium="image">
			<media:title type="html">scroogled</media:title>
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		<title>&#8216;You So Fucking Hot&#8217; Lets You Tweet Anonymous Valentines to Your Internet Crushes</title>

		<comments>http://betabeat.com/2013/02/you-so-fucking-hot-lets-you-tweet-anonymous-valentines-to-your-internet-crushes/#comments</comments>
		<pubDate>Thu, 14 Feb 2013 09:03:45 -0400</pubDate>
					<link>http://betabeat.com/2013/02/you-so-fucking-hot-lets-you-tweet-anonymous-valentines-to-your-internet-crushes/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=79428</guid>
		<description><![CDATA[<p><div id="attachment_79433" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-8-28-40-am.png"><img class="size-medium wp-image-79433" alt="(Screencap: You So Fucking Hot)" src="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-8-28-40-am.png?w=300" width="300" height="183" /></a><p class="wp-caption-text">(Screencap: You So Fucking Hot)</p></div></p>
<p>It's Valentine's Day, and whether you're in a steady relationship or planning to cap off the night watching porn and eating ice cream, you're probably having a lot of feels. With no desire to express them in a mature adult fashion, why not unleash anonymous Internet compliments on unsuspecting semi-strangers?</p>
<p><!--more--><a href="http://www.yousofuckinghot.com/">You So Fucking Hot</a> lets you tweet anonymously at people you have Internet crushes on, just in time for Valentine's Day. It's basically a modern way to send a secret Valentine, minus the construction paper and glue. "Be Nice..." instructs the site, and so far it has been. "You're hotter than NSYNC live in concert. Happy Valentines Day!" reads one tweet. <em>Aw</em>.</p>
<p>The site is brought to you by the same team behind <a href="http://www.canttweetthis.com/">Can't Tweet This</a>, which for a brief time was a<a href="http://betabeat.com/2013/01/twitter-suspends-tool-that-served-as-anonymous-gossip-hq-for-the-tech-set/"> gossippy way for the tech and advertising sets to vent their frustrations about the nature of their industries</a>.That eventually devolved into what looks like a lot of spam.</p>
<p>Of course, there's always the chance that You So Fucking Hot could quickly escalate into a gross display of sexual harassment, but "that's the risk," said Brian Morrissey, who co-created the project with Brian Fouhy and Ben King.</p>
<p>"Dunno if putting 'Be nice' will matter," Mr. Morrissey told Betabeat by email. "Can't Tweet This was taken over by Turks, so I give up predicting the Internet."</p>
<p><strong>Update: </strong>Well, that was fun while it lasted. Mr. Morrissey tells Betabeat that Twitter took down @YouSoFuckingHot, then reinstated it when they changed it to remove @ replies. Sending secret valentines on Twitter without @ replies kind of takes all the fun out of it, but oh well.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_79433" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-8-28-40-am.png"><img class="size-medium wp-image-79433" alt="(Screencap: You So Fucking Hot)" src="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-8-28-40-am.png?w=300" width="300" height="183" /></a><p class="wp-caption-text">(Screencap: You So Fucking Hot)</p></div></p>
<p>It's Valentine's Day, and whether you're in a steady relationship or planning to cap off the night watching porn and eating ice cream, you're probably having a lot of feels. With no desire to express them in a mature adult fashion, why not unleash anonymous Internet compliments on unsuspecting semi-strangers?</p>
<p><!--more--><a href="http://www.yousofuckinghot.com/">You So Fucking Hot</a> lets you tweet anonymously at people you have Internet crushes on, just in time for Valentine's Day. It's basically a modern way to send a secret Valentine, minus the construction paper and glue. "Be Nice..." instructs the site, and so far it has been. "You're hotter than NSYNC live in concert. Happy Valentines Day!" reads one tweet. <em>Aw</em>.</p>
<p>The site is brought to you by the same team behind <a href="http://www.canttweetthis.com/">Can't Tweet This</a>, which for a brief time was a<a href="http://betabeat.com/2013/01/twitter-suspends-tool-that-served-as-anonymous-gossip-hq-for-the-tech-set/"> gossippy way for the tech and advertising sets to vent their frustrations about the nature of their industries</a>.That eventually devolved into what looks like a lot of spam.</p>
<p>Of course, there's always the chance that You So Fucking Hot could quickly escalate into a gross display of sexual harassment, but "that's the risk," said Brian Morrissey, who co-created the project with Brian Fouhy and Ben King.</p>
<p>"Dunno if putting 'Be nice' will matter," Mr. Morrissey told Betabeat by email. "Can't Tweet This was taken over by Turks, so I give up predicting the Internet."</p>
<p><strong>Update: </strong>Well, that was fun while it lasted. Mr. Morrissey tells Betabeat that Twitter took down @YouSoFuckingHot, then reinstated it when they changed it to remove @ replies. Sending secret valentines on Twitter without @ replies kind of takes all the fun out of it, but oh well.</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/02/you-so-fucking-hot-lets-you-tweet-anonymous-valentines-to-your-internet-crushes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/b59d8cbbeb9009e27771e8c6863ee21a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jroyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/02/screen-shot-2013-02-14-at-8-28-40-am.png?w=300" medium="image">
			<media:title type="html">(Screencap: You So Fucking Hot)</media:title>
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		<title>Nothing Says &#8216;I Love You&#8217; Like an Uber Gimmick</title>

		<comments>http://betabeat.com/2013/02/uber-romance-on-demand-taxi-nyc-roses/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 14:37:14 -0400</pubDate>
					<link>http://betabeat.com/2013/02/uber-romance-on-demand-taxi-nyc-roses/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=79040</guid>
		<description><![CDATA[<p><div id="attachment_79047" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/6879112993_5a29208438.jpg"><img class=" wp-image-79047 " alt="When the moon hits your eye etc. Flickr, Robert Couse-Baker" src="http://nyobetabeat.files.wordpress.com/2013/02/6879112993_5a29208438.jpg" width="300" height="208" /></a><p class="wp-caption-text">When the moon hits your eye etc. <a href="http://www.flickr.com/photos/29233640@N07/6879112993/sizes/m/in/photostream/">Flickr, Robert Couse-Baker</a></p></div></p>
<p>Valentine's Day, a holiday that exists largely to guilt the coupled into spending money and to drive the uncoupled to shell out for Match.com, falls on a Thursday this year. This is a problem, because Thursday might very well be the least romantic of all weekdays.</p>
<p>Well, the unlikeliest of saviors is riding to your rescue. On February 14, Uber <a href="http://blog.uber.com/2013/02/11/romanceondemand/">will be offering</a> in several cities the option of ordering a "Romance On-Demand" package, via its app. Included are a dozen long-stemmed roses and a personalized card. (Well, personalized in the sense your beloved's name will be printed on the card. If you wanted to send something handwritten, you should have planned in advance.)</p>
<p><!--more--></p>
<p>This, from the company that previously tried to <a href="http://betabeat.com/2012/07/with-justin-bieber-blasting-uber-dabbles-in-ice-cream-delivery-for-a-day/">win you over with ice cream</a>.</p>
<p>Here in New York, recipients might receive <a href="http://blog.uber.com/2013/02/11/uber-valentine-nyc/">a little something extra</a>:</p>
<blockquote><p>A few lucky recipients will also receive additional Valentine’s swag (only if you want it!) such as a Ubear (a cuddly 5 foot tall teddy decked out in an Uber shirt) or goodies from Benefit Cosmetics.</p></blockquote>
<p>All that, for a mere $150. In fact, Uber might want to send one of these lovely offerings <a href="http://betabeat.com/2013/02/get-this-in-order-to-pay-with-a-yellow-cab-app-in-nyc-you-might-have-to-key-in-a-7-digit-code/">to TLC Commissioner David Yassky</a>? A bit of wooing never hurt anyone's case.</p>
<p>Unfortunately, if you'd like someone to show up at your lover's job and do a dramatic recitation of <a href="http://pandodaily.com/2012/10/24/travis-shrugged/">the juicy parts of <em>Atlas Shrugged</em></a>, you'll have to use Task Rabbit.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_79047" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/6879112993_5a29208438.jpg"><img class=" wp-image-79047 " alt="When the moon hits your eye etc. Flickr, Robert Couse-Baker" src="http://nyobetabeat.files.wordpress.com/2013/02/6879112993_5a29208438.jpg" width="300" height="208" /></a><p class="wp-caption-text">When the moon hits your eye etc. <a href="http://www.flickr.com/photos/29233640@N07/6879112993/sizes/m/in/photostream/">Flickr, Robert Couse-Baker</a></p></div></p>
<p>Valentine's Day, a holiday that exists largely to guilt the coupled into spending money and to drive the uncoupled to shell out for Match.com, falls on a Thursday this year. This is a problem, because Thursday might very well be the least romantic of all weekdays.</p>
<p>Well, the unlikeliest of saviors is riding to your rescue. On February 14, Uber <a href="http://blog.uber.com/2013/02/11/romanceondemand/">will be offering</a> in several cities the option of ordering a "Romance On-Demand" package, via its app. Included are a dozen long-stemmed roses and a personalized card. (Well, personalized in the sense your beloved's name will be printed on the card. If you wanted to send something handwritten, you should have planned in advance.)</p>
<p><!--more--></p>
<p>This, from the company that previously tried to <a href="http://betabeat.com/2012/07/with-justin-bieber-blasting-uber-dabbles-in-ice-cream-delivery-for-a-day/">win you over with ice cream</a>.</p>
<p>Here in New York, recipients might receive <a href="http://blog.uber.com/2013/02/11/uber-valentine-nyc/">a little something extra</a>:</p>
<blockquote><p>A few lucky recipients will also receive additional Valentine’s swag (only if you want it!) such as a Ubear (a cuddly 5 foot tall teddy decked out in an Uber shirt) or goodies from Benefit Cosmetics.</p></blockquote>
<p>All that, for a mere $150. In fact, Uber might want to send one of these lovely offerings <a href="http://betabeat.com/2013/02/get-this-in-order-to-pay-with-a-yellow-cab-app-in-nyc-you-might-have-to-key-in-a-7-digit-code/">to TLC Commissioner David Yassky</a>? A bit of wooing never hurt anyone's case.</p>
<p>Unfortunately, if you'd like someone to show up at your lover's job and do a dramatic recitation of <a href="http://pandodaily.com/2012/10/24/travis-shrugged/">the juicy parts of <em>Atlas Shrugged</em></a>, you'll have to use Task Rabbit.</p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2013/02/uber-romance-on-demand-taxi-nyc-roses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0bbc75db8f7be0cab7d4698c7cd08df2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">kfairclothobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/02/6879112993_5a29208438.jpg" medium="image">
			<media:title type="html">When the moon hits your eye etc. Flickr, Robert Couse-Baker</media:title>
		</media:content>
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		<title>If You Want to Win Your Girlfriend Back, Don&#8217;t Write Her an App Named &#8216;Shipoopi&#8217;</title>

		<comments>http://betabeat.com/2013/02/if-you-want-to-win-your-girlfriend-back-dont-write-her-an-app-named-shipoopi/#comments</comments>
		<pubDate>Mon, 11 Feb 2013 14:36:32 -0400</pubDate>
					<link>http://betabeat.com/2013/02/if-you-want-to-win-your-girlfriend-back-dont-write-her-an-app-named-shipoopi/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=79046</guid>
		<description><![CDATA[<p><div id="attachment_79053" class="wp-caption alignleft" style="width: 210px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/love-apps.png"><img class="size-full wp-image-79053" alt="(Photo: Blogspot)" src="http://nyobetabeat.files.wordpress.com/2013/02/love-apps.png" width="200" height="200" /></a><p class="wp-caption-text">(Photo: Blogspot)</p></div></p>
<p>It's almost Valentine's Day, which means heartbroken people everywhere are hanging black trashbags on their windows in an attempt to mute the light, drinking screw-cap wine and binge watching <em>The Notebook</em> as a form of self-torture. But if you have a special someone that you're aching to win back in time to celebrate this romantic holiday, might we suggest chocolate or a heartfelt letter as opposed to a horrifyingly web 2.0 alternative that only <a href="https://twitter.com/ProfJeffJarvis">Fake Jeff Jarvis</a> would approve of?</p>
<p><!--more--></p>
<p>TechCrunch <a href="http://techcrunch.com/2013/02/11/boy-tries-to-win-back-ex-girlfriend-on-valentines-day-by-building-her-an-app/">reports</a> that, like in a terrible romcom Hulu would pick up for at most half a season, a man named Jonathan Dharmaraj is attempting to win back his girlfriend by building her an app. He named the app "Shipoopi," which is an inside joke nickname for her, but will leave outsiders lacking <em>The Music Man</em> knowledge to believe that his girlfriend poops a lot. <em>Nottttt</em> really off to a great start there, Jon.</p>
<p>As for the app itself, it's not exactly the dozen roses of Android apps. According to TechCrunch, which called it "not all that revolutionary" (a downright burn for the notoriously cheerleadery tech blog), all it does is let you choose what apps appear on your lockscreen. But Shipoopi the person is supposedly super into organization, so perhaps it will strike a chord with her--love knows no bounds!</p>
<p>No word yet on whether Mr. Dharmaraj has won back his ex, but we're wishing the appy couple all the best, despite our skepticism of love in the time of algorithms. Whatever happens, you'll always have that <em>Family Guy </em>sketch. Franzia, anyone?</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/qjazkgtcrms?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
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		<content:encoded><![CDATA[<p><div id="attachment_79053" class="wp-caption alignleft" style="width: 210px"><a href="http://nyobetabeat.files.wordpress.com/2013/02/love-apps.png"><img class="size-full wp-image-79053" alt="(Photo: Blogspot)" src="http://nyobetabeat.files.wordpress.com/2013/02/love-apps.png" width="200" height="200" /></a><p class="wp-caption-text">(Photo: Blogspot)</p></div></p>
<p>It's almost Valentine's Day, which means heartbroken people everywhere are hanging black trashbags on their windows in an attempt to mute the light, drinking screw-cap wine and binge watching <em>The Notebook</em> as a form of self-torture. But if you have a special someone that you're aching to win back in time to celebrate this romantic holiday, might we suggest chocolate or a heartfelt letter as opposed to a horrifyingly web 2.0 alternative that only <a href="https://twitter.com/ProfJeffJarvis">Fake Jeff Jarvis</a> would approve of?</p>
<p><!--more--></p>
<p>TechCrunch <a href="http://techcrunch.com/2013/02/11/boy-tries-to-win-back-ex-girlfriend-on-valentines-day-by-building-her-an-app/">reports</a> that, like in a terrible romcom Hulu would pick up for at most half a season, a man named Jonathan Dharmaraj is attempting to win back his girlfriend by building her an app. He named the app "Shipoopi," which is an inside joke nickname for her, but will leave outsiders lacking <em>The Music Man</em> knowledge to believe that his girlfriend poops a lot. <em>Nottttt</em> really off to a great start there, Jon.</p>
<p>As for the app itself, it's not exactly the dozen roses of Android apps. According to TechCrunch, which called it "not all that revolutionary" (a downright burn for the notoriously cheerleadery tech blog), all it does is let you choose what apps appear on your lockscreen. But Shipoopi the person is supposedly super into organization, so perhaps it will strike a chord with her--love knows no bounds!</p>
<p>No word yet on whether Mr. Dharmaraj has won back his ex, but we're wishing the appy couple all the best, despite our skepticism of love in the time of algorithms. Whatever happens, you'll always have that <em>Family Guy </em>sketch. Franzia, anyone?</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/qjazkgtcrms?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jroyobserver</media:title>
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		<media:content url="http://nyobetabeat.files.wordpress.com/2013/02/love-apps.png" medium="image">
			<media:title type="html">(Photo: Blogspot)</media:title>
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		<title>Scroll Kit Lets You Make Customizable Valentines for Your Secret Crush</title>

		<comments>http://betabeat.com/2012/02/scroll-kit-lets-you-make-customizable-valentines-for-your-secret-crush/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 15:28:34 -0400</pubDate>
					<link>http://betabeat.com/2012/02/scroll-kit-lets-you-make-customizable-valentines-for-your-secret-crush/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=29410</guid>
		<description><![CDATA[<p>Scroll Kit, the latest brainchild from the <a href="http://www.betabeat.com/2011/10/26/scroll-up-bushwick-based-mini-startup-scores-222-k-after-a-pivot-and-16-months-of-ramen/">Bushwick-based team of Cody Brown and Kate Ray</a>, <a href="http://www.betabeat.com/2012/02/09/youngest-person-in-new-york-tech-meetup-history-demos-ipad-app/">demoed</a> their new product at last week's <a href="http://www.betabeat.com/2012/02/09/youngest-person-in-new-york-tech-meetup-history-demos-ipad-app/">New York Tech Meetup</a> to an admiring crowd. As Mr. Brown's elevator pitch goes, the publishing tool lets anyone "make magazine-style layouts for the web and iPad without knowing how to code.”</p>
<p>Now that they've got your attention, they decided to have some fun with it, by putting <a href="http://bit.ly/xqXQVo">the DIY</a> back in Valentine's Day love notes. <!--more--></p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-29427" title="vday3" src="http://nyobetabeat.files.wordpress.com/2012/02/vday3-e1329252399851.jpg" alt="" width="600" height="498" /></p>
]]></description>
		<content:encoded><![CDATA[<p>Scroll Kit, the latest brainchild from the <a href="http://www.betabeat.com/2011/10/26/scroll-up-bushwick-based-mini-startup-scores-222-k-after-a-pivot-and-16-months-of-ramen/">Bushwick-based team of Cody Brown and Kate Ray</a>, <a href="http://www.betabeat.com/2012/02/09/youngest-person-in-new-york-tech-meetup-history-demos-ipad-app/">demoed</a> their new product at last week's <a href="http://www.betabeat.com/2012/02/09/youngest-person-in-new-york-tech-meetup-history-demos-ipad-app/">New York Tech Meetup</a> to an admiring crowd. As Mr. Brown's elevator pitch goes, the publishing tool lets anyone "make magazine-style layouts for the web and iPad without knowing how to code.”</p>
<p>Now that they've got your attention, they decided to have some fun with it, by putting <a href="http://bit.ly/xqXQVo">the DIY</a> back in Valentine's Day love notes. <!--more--></p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-29427" title="vday3" src="http://nyobetabeat.files.wordpress.com/2012/02/vday3-e1329252399851.jpg" alt="" width="600" height="498" /></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">jhanasobserver</media:title>
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		<title>NYU-Poly Instructor Builds Nerdtastic Website to Help Craigslist &#8216;Missed Connections&#8217; Find Their Match</title>

		<comments>http://betabeat.com/2012/02/craigslist-missed-connections-matching-website-algorithm-luke-dubois-02132012/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 10:57:57 -0400</pubDate>
					<link>http://betabeat.com/2012/02/craigslist-missed-connections-matching-website-algorithm-luke-dubois-02132012/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=29248</guid>
		<description><![CDATA[<p><div id="attachment_29249" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-29249" title="Luke DuBois Missed Connections" src="http://nyobetabeat.files.wordpress.com/2012/02/screen-shot-2012-02-13-at-10-15-34-am-e1329146317774.png" alt="" width="600" height="447" /><p class="wp-caption-text">Beep bloop beep . . . love connection!</p></div></p>
<p>Did you just watch the love of your life exit the L train without asking for her digits? <a href="http://lukedubois.com/">Digital renaissance man</a> Luke DuBois is here to help. As the <a href="http://www.brooklynpaper.com/stories/35/6/dtg_missedconnections_2012_02_10_bk.html"><em>Brooklyn Paper</em></a> reports, Mr. DuBois, an instructor at both the Polytechnic Institute of NYU and the Brooklyn Experimental Media Center, has <a href="http://lukedubois.com/missed">built a website</a> to help the Craigslist crowd find their "Missed Connections."</p>
<p>The site scrapes Missed Connections listings in nine different cities, including New York, then uses an algorithm that matches descriptive words from from listings in the same city. If it's a close enough match (upwards of 85 percent), users are prompted to email the authors of the initial posts to let them know you may have found their subway soulmate. <!--more--></p>
<blockquote><p>So far, [Mr. DuBois] has sent e-mail alerts to eight potential couples, but he  hasn’t heard back from any of them, including a particularly close match  between a salami-eating man and the woman who bummed him a cigarette.</p>
<p>“I think you two are looking for each other,” he wrote to each of them.</p></blockquote>
<p>Unfortunately, the wonky interface looks like something only a Linux-lover could embrace. The algorithm, which is susceptible to spam posts, is also hindered by a gender gap. "Women  tend to offer more detailed descriptions of their loves at first sight,  while men often keep things overly simple, with postings like: 'You were  on the R train and you were cute,'" says the <em>Brooklyn Paper</em>.</p>
<p>If nothing else, the site can be seen as an reminder that true love requires specificity. As Mr. DuBois <a href="http://lukedubois.com/missed">explains</a>:</p>
<blockquote><p>"simple words like 'of' and 'the' have a  very low score; nouns and verbs like 'train' and 'kiss' have a medium  score; adjectives and adverbs like 'blue' and 'softly' have a high  score; proper names like 'kevin' and 'chelsea' will score highest of  all."</p></blockquote>
<p>"Softly"? That sounds more like "Casual Encounters" than "Missed Connections" to us.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_29249" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-29249" title="Luke DuBois Missed Connections" src="http://nyobetabeat.files.wordpress.com/2012/02/screen-shot-2012-02-13-at-10-15-34-am-e1329146317774.png" alt="" width="600" height="447" /><p class="wp-caption-text">Beep bloop beep . . . love connection!</p></div></p>
<p>Did you just watch the love of your life exit the L train without asking for her digits? <a href="http://lukedubois.com/">Digital renaissance man</a> Luke DuBois is here to help. As the <a href="http://www.brooklynpaper.com/stories/35/6/dtg_missedconnections_2012_02_10_bk.html"><em>Brooklyn Paper</em></a> reports, Mr. DuBois, an instructor at both the Polytechnic Institute of NYU and the Brooklyn Experimental Media Center, has <a href="http://lukedubois.com/missed">built a website</a> to help the Craigslist crowd find their "Missed Connections."</p>
<p>The site scrapes Missed Connections listings in nine different cities, including New York, then uses an algorithm that matches descriptive words from from listings in the same city. If it's a close enough match (upwards of 85 percent), users are prompted to email the authors of the initial posts to let them know you may have found their subway soulmate. <!--more--></p>
<blockquote><p>So far, [Mr. DuBois] has sent e-mail alerts to eight potential couples, but he  hasn’t heard back from any of them, including a particularly close match  between a salami-eating man and the woman who bummed him a cigarette.</p>
<p>“I think you two are looking for each other,” he wrote to each of them.</p></blockquote>
<p>Unfortunately, the wonky interface looks like something only a Linux-lover could embrace. The algorithm, which is susceptible to spam posts, is also hindered by a gender gap. "Women  tend to offer more detailed descriptions of their loves at first sight,  while men often keep things overly simple, with postings like: 'You were  on the R train and you were cute,'" says the <em>Brooklyn Paper</em>.</p>
<p>If nothing else, the site can be seen as an reminder that true love requires specificity. As Mr. DuBois <a href="http://lukedubois.com/missed">explains</a>:</p>
<blockquote><p>"simple words like 'of' and 'the' have a  very low score; nouns and verbs like 'train' and 'kiss' have a medium  score; adjectives and adverbs like 'blue' and 'softly' have a high  score; proper names like 'kevin' and 'chelsea' will score highest of  all."</p></blockquote>
<p>"Softly"? That sounds more like "Casual Encounters" than "Missed Connections" to us.</p>
]]></content:encoded>
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			<media:title type="html">jhanasobserver</media:title>
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