So, you're telling me... (Photo: Screengrab)

Gentlemen, have you been feeling a bit bored at the urinal lately? You know--you're a couple drinks in so it's time to tap a kidney, but you're not quite drunk enough that standing is a struggle. Perhaps you could use a little light entertainment, something that'll make you whistle while you wiz?

Well, good news. Wired reports that a company is working on a gaming system that works not via joystick or touchscreen, but rather by stream. You score by aiming your pee according to the demands of the game.

Naturally, this is a play for ad revenue. Captive Media--as in captive audience--plans to sell spots to advertisers before (as visitors unzip) and after (as visitors zip) the game. The systems will go into public restrooms; think beer advertisements in the pub bathroom. Thus far, they've raised $700,000 in seed capital.

Nor will you get stuck playing the same game over and over. Says Wired:

There are five games that pop up at random on the UES, including On the Piste, where you speed down a ski run trying to hit penguins; Clever Dick, a trivia game which uses the direction of your stream to pick an answer, and Artsplash, a coloring game which I can only imagine is akin to drawing in the snow.

For those curious, here's an introductory video scored to a rousing techno beat. Please note the slightly sloshed Brit who says, "Yeah, that's like a man's dream," as though he were being given the map to El Dorado.

No word on when someone will introduce a competitive offering for the ladies.