Mr. Rosenwald. (Photo: Unroll.me)

Josh Rosenwald, "entrepreneur and email disruptor," is one of the four co-founders of Unroll.me, a free tool that helps people organize their email subscriptions. He is very ambitious. Unroll.me launched in November, won Best Unfunded Startup at New York Tech Day, recently presented at NY Tech Meetup, and just launched a redesign today. "We'd like to scale it up to as many millions of users as possible," he told Betabeat.

Unroll.me allows users to easily see what mailing lists they're subscribed to and select an option that will bundle subscriptions into a "rollup" to be delivered in bulk once a day in the morning, afternoon or evening. Unroll.me has four unpaid cofounders, three developers, one designer and an intern.

"I actually got together with my cofounders and we wanted to just start a tech company," Mr. Rosenwald recalled. "We weren't even sure what we wanted to do. We were all bogged down in these newsletters and subscriptions, we couldn't even email each other about when to meet up... so we said, 'first we should get rid of this stuff.'"

Unroll.me will always be free for users, Mr. Rosenwald said, though he declined to elaborate on the company's "really cool marketing platform" because "we have competitors in the space." Although the app may seem more like something inspired by a hackathon than a self-contained company, he'd like to build out the company long term and continue developing productivity tools. Those tools will also remain free, he said, supported by ads. The ads will be "not necessarily in your inbox," he said, but "more on our platform. We're not going to add ads to your inbox. That would defeat the purpose of what we do."

So far, Unroll.me has not raised any outside investment. The company is being supported by friends and family, and Mr. Rosenwald's father has extra office space in Midtown he's letting the team use. Mr. Rosenwald is a big fan of bootstrapping, although he expects Unroll.me will take funding in the next few months. "We've been talking to people and a lot of people have been approaching us, so we've been in discussions," he said.

At first, the cofounders considered raising a $1 million seed round, but Mr. Rosenwald now thinks he might wait until they can raise $3 to $5 million, in order to avoid raising twice and getting further diluted. "If you can hold out, it's better to just say we need x amount and only get diluted once," he said. "People always see the money and they run for it."

Walt Mossberg with Steve Jobs in 2007. (Source: Wikipedia)

DIA DE TECNOLOGIA. New York Tech Day was full of NYC based startups—from the established to the unfunded—all stages in the NYC tech lifestyle were represented. The companies that follow really stuck out to NY Tech Day Judges. Best use of Location - BiteHunter, Best Design - Chartbeat, Best Educational Startups - Three Ring, Best Social Startup - GiftSimple, Best Booth Design - Cannonball, NY Tech Day Staff Choice - Snakblox, Best use of Data - Hoppit, Best Mobile App - Uber, Best Business Model - Temboo, Best Enterprise Startup - SendGrid, Best Unfunded Startup - Unroll.me.

KICK BUTT. Everything Butt Art, the adorable drawing app for iPad, just launched a Kickstarter campaign. As of this writing, the founders have raised just over $1,000 and still have a ways to go towards that $20,000 goal.

SMELLS LIKE... "Inside the Internet Garage," a new series from NYU Steinhardt with thoughts on early Internet history from technology's leaders will kick off  tomorrow at 7:30 p.m. at NYU's Courant Institute. AllThingsD cofounders Kara Swisher and Walt Mossberg will be interviewed by professor Aaron Cohen for the series' first event. More information and registration is available here.

IN THE APP STORE. MyCityWay, an app that users can personalize to get the information they need, is now available on iOS. From theatre tickets to fuel, users can find deals on the things that matter to them with real time updates.

JOB HUNT. The Daily Muse, a website devoted to women and their careers, has been featuring cool employers with job openings on its company board. Busy bees seeking a new hive can search by company type, size and location among the likes of StumbleUpon, Airbnb, Giorgio Armani, Tumblr and Mashable, to name a few.

HELLOOO, NURSE. Thanks to ZocDoc, Detroit residents no longer have to pull out hair or fight dangerously high blood-pressure when scheduling doctor's visits. The Motor City is the startup's 17th market.

FUNDS. AdSafe Media just locked down $10 million in funding from Pelion Venture Partners, Atlas Venture and Coriolis Ventures. AdSafe helps protect brand identity by determining, at the page level, whether or not the content is appropriate for that particular ad.

PARTY. Another entrant to the party planning space, imbookin.com seeks to make throwing a party at one of New York City's main attractions easily and of course, below full price. Partners with over $1,000 New York venues, imbookin.com allows users to customize all the details online. Open bar? Check. Light appetizers? Check to that one too. Eventup, another party planning and event booking site, also popped up recently in New York.

JOBS FOUND. Work Market is looking for a community manager with "STRONG ENTREPRENEURIAL desires" to work on email marketing campaigns and viral marketing initiatives. Apply here. DerbyJackpot needs a lead Rails developer slash chief gambling officer for the first gambling game to be launched on Facebook (coming in June). If you have Rails, CoffeeScript, Redis and Jasmine chops, email Tom. Vimeo is looking for backend, PHP application, cloud system, Java data, junior video encoding and entry-level web application engineers. Apply here.