Disrupt This

Jack Dorsey Shills for the Important Cause of Disrupting Candy

(Photo: YouTube)

There are many industries worthy of large-scale disruption, including dry cleaning and the line at Shake Shack. But one crucial industry that Betabeat forgot to mention in our list of things we wish techies would disrupt? Candy. How could we forget?

According to All Things D, a coterie of celebrities–including bus-riding Square cofounder Jack Dorsey, model Gisele Bundchen and full-time Boston tour guide Matt Damon–have teamed up to sing the praises of a new candy company. Unreal Candy purports to be a natural, non-corn-syrup alternative to the gross chemical-laden stuff that somehow still tempts you every time you enter a bodega. Read More