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	<title>Betabeat &#187; universum</title>
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		<title>The Kids Are Alright&#8211;As Long as You Don&#8217;t Make Them Work In Finance or Consulting</title>

		<comments>http://betabeat.com/2011/11/the-kids-are-alright-as-long-as-you-dont-make-them-work-in-finance/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 09:30:43 -0400</pubDate>
					<link>http://betabeat.com/2011/11/the-kids-are-alright-as-long-as-you-dont-make-them-work-in-finance/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=21737</guid>
		<description><![CDATA[<p><div id="attachment_21738" class="wp-caption alignleft" style="width: 160px"><img class="size-full wp-image-21738" title="317808589v25_150x150_Front_Color-White" src="http://nyobetabeat.files.wordpress.com/2011/11/317808589v25_150x150_front_color-white.jpg" alt="" width="150" height="150" /><p class="wp-caption-text">Let the slogan t-shirts be your guide.</p></div></p>
<p>A recent survey of about 6,700 college grads by the research firm Universum found that roughly one in five listed Google as the most desirable place to work. It was joined at the top of the list by Apple (no. 2), Facebook (no. 3), Amazon (no. 6), Microsoft (no. 8). Even Electronic Arts made it near the top at no. 15.</p>
<p>According to the <a href="http://online.wsj.com/article/SB10001424052970203537304577032224274830372.html?mod=WSJ_Tech_LEFTTopNews#project%3DYPRANK111120111114%26articleTabs%3Darticle"><em>Wall Street Journal</em></a>, Google also topped Universum's first ever survey last year. Guess they heard about that food truck giving out knockoff Momofuku cookies at Googleplex East. Either that or the <a href="http://www.betabeat.com/2011/07/27/tech-recruiters/">restricted stock units</a> they're doling out like candy.</p>
<p>But the tech sector's popularity may have been the financial sector's loss.</p>
<p><!--more--></p>
<p>The steepest drop in rank was for Bank of America, which dipped from no. 48 last year to no. 77.  The first financial firm to appear on the list is J.P. Morgan at no. 41. Goldman clocks in at no. 46. Citigroup is all the way down at no. 99 . . . just above the Blackstone Group no. 100. Accounting and management consulting firms also took a dive, with McKinsey at no. 42 and Deloitte at no. 47.</p>
<p>But before the tech industry pats itself on the back for seeding its change-the-world ethos, consider this, "Oil and gas companies grew significantly more  attractive, owing to aggressive branding and marketing efforts as well  as a robust employment market." The kids, it seems, also want to get paid.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_21738" class="wp-caption alignleft" style="width: 160px"><img class="size-full wp-image-21738" title="317808589v25_150x150_Front_Color-White" src="http://nyobetabeat.files.wordpress.com/2011/11/317808589v25_150x150_front_color-white.jpg" alt="" width="150" height="150" /><p class="wp-caption-text">Let the slogan t-shirts be your guide.</p></div></p>
<p>A recent survey of about 6,700 college grads by the research firm Universum found that roughly one in five listed Google as the most desirable place to work. It was joined at the top of the list by Apple (no. 2), Facebook (no. 3), Amazon (no. 6), Microsoft (no. 8). Even Electronic Arts made it near the top at no. 15.</p>
<p>According to the <a href="http://online.wsj.com/article/SB10001424052970203537304577032224274830372.html?mod=WSJ_Tech_LEFTTopNews#project%3DYPRANK111120111114%26articleTabs%3Darticle"><em>Wall Street Journal</em></a>, Google also topped Universum's first ever survey last year. Guess they heard about that food truck giving out knockoff Momofuku cookies at Googleplex East. Either that or the <a href="http://www.betabeat.com/2011/07/27/tech-recruiters/">restricted stock units</a> they're doling out like candy.</p>
<p>But the tech sector's popularity may have been the financial sector's loss.</p>
<p><!--more--></p>
<p>The steepest drop in rank was for Bank of America, which dipped from no. 48 last year to no. 77.  The first financial firm to appear on the list is J.P. Morgan at no. 41. Goldman clocks in at no. 46. Citigroup is all the way down at no. 99 . . . just above the Blackstone Group no. 100. Accounting and management consulting firms also took a dive, with McKinsey at no. 42 and Deloitte at no. 47.</p>
<p>But before the tech industry pats itself on the back for seeding its change-the-world ethos, consider this, "Oil and gas companies grew significantly more  attractive, owing to aggressive branding and marketing efforts as well  as a robust employment market." The kids, it seems, also want to get paid.</p>
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