Turns out Twitter’s mobile ads are more engaging than Facebook’s. [VentureBeat]
Amazon is opening a new “digital media development” office in London, which is likely to focus on streaming TV. Naturally, it is located in techie Shoreditch rather than the traditionally bookish environs of Charing Cross. [Telegraph]
The company arrives just in time for the tech talent wars to hit Europe. [TechCrunch]
“One industry party I attended had a jungle theme. This included a real, 600-pound tiger in a cage and a monkey that would pose for Instagram photos.” [New York Times]
Lots of users are less than thrilled about Google’s acquisition of Sparrow. [GigaOm]
Meanwhile, in cleantech: Researchers at UCLA have developed a transparent solar cell. Dare we dream of window-unit solar panels? [Engadget]
Silicon Alley U
Earlier this week, Betabeat had the privilege of speaking with Deborah Estrin, the first academic faculty member announced for Cornell and Technion’s $2 billion tech campus. (Coming soon-ish to an island near you!) For an institution concerned with spinning out an army of startups based on the latest technological developments, it’s hard to think of a more fitting hire.
Most recently, Ms. Estrin worked as a professor at UCLA, where she founded the Center for Embedded Networked Sensing. She also heads East with a number of accolades, including being named one of the “Brilliant 10” in Popular Science‘s list of elite researchers. This year, Wired included her on a list of “50 People Who Will Change the World” and CNN called her of the “10 Most Powerful Women in Tech.” That last distinction Ms. Estrin shares with her sister, serial entrepreneur Judy Estrin.
Must be something in the genes: Their mother, Dr. Thelma Estrin, is a pioneer in the field of biomedical engineering.