Ride or Die

Uber Temporarily Drops ‘Surge Pricing’ for Riders in NYC After Price-Gouging Complaints

(Photo: File)

Just before noon today, Uber, the San Francisco-based request-a-ride app decided to temporarily turn off what the company calls “surge pricing,” but only for riders. “We¬†turned off surge for consumers, but to get drivers out we’re paying them the surge price,” Uber CEO Travis Kalanick told Betabeat by email, offering the example of paying drivers double, but charging customers the normal price.

“This way,” he said, “We can maximize the number of drivers on the road.” Turning off the surge pricing will result in “huge losses for the business,” he noted. But Uber will “do it as long as we can today while we figure out more sustainable ways to keep supply up while the city is in need.” Read More

Keeping On

Uber Gets New Logo, Preps for Europe Launch. But Is the Startup Phoning It In in New York?

NewUlogobig


On-demand car service Uber has had a bit of trouble seguing into New York and now even has competition on its tail in the upstart Groundlink. Betabeat broke the story that two of the three Uber employees resigned in September, just four months after the office opened. Now the company is gearing up for a launch in Europe (a landgrab for the mobile app enabled car service market) and this morning revealed a new logo. “Words that come to mind:¬†Distinguished, Efficient, Elegant, Convenient, Modern, Luxurious, Quality, Service, Baller, Like-Woah,” says Uber in the announcement. Read More