NYC Disrupts Disruptors

City Startup Market Prophit Curates the Tweets Bankers Read to Strike Gold

Disruptors

Market Prophit generates an accuracy score for each Twitter user chiming in on the market conversation and creates charts about the larger digital dialogue–like a Klout score. Users can compare themselves to financial pundits, Jim Cramer’s tweeted market predictions prove quite accurate, and compete amongst themselves for the best accuracy ranking. Alternatively, traders can use the real time charts about market chatter to make their trades. Read More

Antisocial Media

Study: Too Much Tweeting Leads to Cheating, Breakups

It's basically just this over and over. (Photo via Pixabay, Ryan McGuire)

We’ve all convinced ourselves that our habits of constantly checking Twitter and broadcasting our every thought aren’t actually affecting any other areas of our lives. But a new study shows that maintaining an active Twitter presence could be bad for your romantic relationships, despite being totally awesome for your precious personal brand.

The research comes from the University of Missouri, where doctoral student Russell Clayton “found a positive correlation between Twitter use and relationship woes,” Mashable reports. He surveyed 581 adult Twitter users, asking them about their Twitter activity and how often they argue with significant others. Read More

Twitter

Twitter’s New ‘Muting’ Feature Lets You Silence Your Annoying Friends

It's the stealthiest way to get your friends to shut up! (Screengrab: Twitter)

We all have that friend who’s great in person, but super annoying on Twitter — you know, that person who retweets everything Perez Hilton posts, or who uses #blessed in every other tweet. Straight up blocking that friend is a little harsh, but then how do you escape the constant barrage of 140-character nonsense?

Thankfully, Twitter announced on their blog today that they’re introducing a new “muting” feature, which will let you hide certain users’ activity from your Twitter experience. Here’s how product manager Paul Rosania describes the new feature in the blog post: Read More

Secondary Markets

Startup Takes Your Personal Data, Forces Brands To Compete To Sell You Stuff

Screen Shot 2014-04-30 at 4.38.02 PM

We know that Facebook, Gmail, Twitter, and other services leverage our data to benefit from marketers and advertisers. But a new startup called OwnOut wants to help you get in on the action by leveraging your own data to pit brands against each other in a fight for your loyalty.

“We help brands steal customers,” OwnOut Founder Mike Grassotti said yesterday — nine times actually — at a presentation for ERA Demo Day.

It works like this: customers give over their email account so OwnOut can go in and examine their purchasing habits. If that seems scary, consider: you’ve likely already given that data away to other online services — OwnOut just wants you to benefit directly. Read More