Twitter Makes It Real
We know that Facebook, Gmail, Twitter, and other services leverage our data to benefit from marketers and advertisers. But a new startup called OwnOut wants to help you get in on the action by leveraging your own data to pit brands against each other in a fight for your loyalty.
“We help brands steal customers,” OwnOut Founder Mike Grassotti said yesterday — nine times actually — at a presentation for ERA Demo Day.
It works like this: customers give over their email account so OwnOut can go in and examine their purchasing habits. If that seems scary, consider: you’ve likely already given that data away to other online services — OwnOut just wants you to benefit directly.
A research team has developed a method to predict crime patterns using tweets, and according to Motherboard, the NYPD has already shown interest in the potential.
The study from The University of Virginia, called “Predicting Crime Using Twitter and Kernel Density Estimation,” used geotagged tweets to find hot spots for crime. The team Read More
If you go looking for any info about “teens” and “social media,” you’ll likely find a collection of alarmism and guesswork that will make your head spin. Luckily, there’s now a book that isn’t just well researched, but insightful, accessible and makes no attempt to box away your concerns with easy answers.
It’s Read More
Twitter announced yesterday that it’s acquiring Gnip, a company that analyzes tweets, Facebook likes and Tumblr reblogs for marketers.
It seems like an obvious move. Why should Twitter sit by and let third-party companies profit from its massive content output without getting in on the fun? Still, marketing groups like Gnip have been profiting from social media companies for some time. Twitter is only the most recent in a line of tech startups trying to get in on the action.
Bitly, too, sat on its own database of social behavior data for years before recently making moves to license it. So Bitly CEO Mark Josephson isn’t surprised by the Twitter acquisition.
Jesus died for our selfies
There was a time when Passover meant putting down our iPhones and celebrating our ancient Jewish heritage over Bubbie’s classic matzah balls.
But it’s 2014, and technology has started making a comeback at the Seder table. JDate made dating profiles for Moses and the Pharaoh. The famed Bronfman Haggadah debuted in app form. So it shouldn’t come as much of a shock that hordes of Twitterers are using #SederUpdates to live-tweet their Passover dinners.
The White House is mulling a selfie ban so that President Barack Obama will never accidentally end up in a Samsung ad again.
Here’s the back story: Boston Red Sox player David Ortiz tweeted a seemingly innocuous selfie with the prez last Tuesday, the New York Daily News reports. It appeared to be spontaneous and charming — until the White House realized Mr. Ortiz has a deal with Samsung that includes PR photo ops like the Obama selfie.
In honor of it being the end of the week, we did an interview with the guy who gave rise to the Fridays we’ve all come to know and (maybe?) love: Micah Baldwin, the creator of Follow Fridays, or #FF.
Mr. Baldwin is a startup guy living in San Mateo, Ca., ten minutes south of San Francisco. He’s the owner of Graphic.ly, a company that works with publishers to help them navigate the digital world and distribute ebooks.
He’s pretty sure it all started in January 2009, when two of his friends were competing to see who’d be the first to reach 1,000 followers on Twitter. The loser had to take the winner out to dinner.
The Internet has been keeping itself busy today with Twitter’s First Tweet feature, which lets you search for the very first message a user ever sent out to the Twittersphere. The results are generally cringeworthy — they show you how earnest and basic you were before you discovered that the Internet was a cold, dark and deeply ironic place.
Because we love you a lot, we’ve catalogued a list of some of our favorite first tweets by celebrities. We warn you: they’re pretty embarrassing. Oprah’s is in aggressive all-caps. Lindsay Lohan’s is an “I love you” to Samantha Ronson. Kris Jenner’s uses the phrase “Twittering.” We rest our case.
Ever since the middle of the summer, Facebook has been wrestling a pig, trying its best to smear some red lipstick on the unruly beast. The company is tired of being the go-to site for pictures of babies and food. Facebook wants to be a personalized, digital newspaper, full of rich discussion and Read More