This Happened

You Can Now Pay for a Bag of Chips With a Tweet

(Photo: YouTube)

Move over, Bitcoin: there’s a new currency in town, and it’s a boring canned marketing tweet by cereal makers Special K. Every generation gets the currency we deserve.

According to The Creative Boom, Special K has set up the world’s first “tweet shop” in London that allows customers to pay for a new type of low-calorie chip they’re marketing simply by tweeting about it. The “menu” is comprised of three approved tweets–tagged with #spons–that users can tweet from their smartphones in order to snag a bag of Special K chips. Read More