Netflix sent the blogosphere into a tizzy earlier this week when it announced it was dividing itself in two: Netflix the streaming video business, and Qwikster, the disastrously named DVD by mail step child. A lot of articles were written trying to parse the news, but the general sentiment was confusion.
The truth is that the TV business is on the brink of a seismic shift, akin to what has already happened in music with the iTunes store and Spotify. But the entrenched interests, both the networks and the cable companies, are doing everything they can to make sure they keep control during this change.
So you get a situation like Netflix and Qwickster, which as Evolver.fm Elliot Van Buskirk explains, is all about the licensing silly: Read More