Tumblr's Very Own

This Is the Kind of Advertising David Karp Likes

Mr. Karp (via livestream.com)

Once upon a time (by which we mean a few months ago), Tumblr CEO David Karp outright rejected the idea of ads. The scorn has lessened since the advent of sponsorship packages to the Tumblr Radar, but that doesn’t mean Mr. Karp has entirely come around to the inherent worthiness of advertising as a discipline.

This morning’s Internet Week keynote offered a little more insight into what he likes and what he doesn’t. To wit: None of your tacky traditional advertising, thanks. Tumblr wants “creative experiences.”

In a conversation with Internet Week founder David-Michel Davies, Mr. Karp elaborated on the kind of promotional content that doesn’t turn his stomach. As an ideal, he offered up the example of the Hunger Games promotion Capital Couture. Rather than registering hungergames.tumblr.com and slapping up the trailer, the film’s marketing team created a Panem fashion blog and invited fan submissions. Read More


Drake: ‘I Hate What Tumblr Has Become’


As rappers increasingly turn to Tumblr as a creative outlet and cultural reference point, one superstar is worried. “I’m really scared for my generation, you know,” the rapper told The Source. “The thing that scares me most is Tumblr. I hate what Tumblr has become. Because it like, it reminds me of those clique-y girls in high school that used to make fun of everyone else and define what was cool, but in five years, when you all graduate, that shit doesn’t matter. No one gives a fuck about that shit.” Read More