We exaggerate--but there was a shiny, glittering feel to The Next Web's report on last Friday's "Let's Get Ready to Tumblr: Building community by reimagining and redistributing your content." The panel was part of Social Media Week and featured Tumblr notables from Buzzfeed, Flavorpill and The Atlantic.

The panel wasn't solely about sparkling Tumblr boosterism--there were straightforward insights as to why Tumblr simply works for so many who seem utterly addicted to the blogging platform. Buzzfeed's Lindsey Weber said Tumblr is all about ease of use and "observational humor." Ms. Weber and fellow panelists Russ Marshalek (Flavorpill) and Jared Keller (The Atlantic) listed some examples, including Gordon Ramsay and Das Racist Lyrics and Lisa Simpson Reading. There were also plenty of admissions regarding Tumblr's shortcomings:

If there was one theme that kept bubbling to the surface of our love of Tumblr teacup, it was that Tumblr isn't perfect. For all the raging traffic on the social platform, it lacks an analytical background. Platforms like Reddit and StumbleUpon have paid media buying programs because they can provide traffic figures, Tumblr doesn't. In essence, there's no way to find out who's looking at your Tumblr. For a marketing team, this is hell.

"From an operational and editorial standpoint, we adore Tumblr but from a business standpoint it's hard to go to someone in corporate and ask for more money for the platform when we can't even show them real analytics," says Jared.

While the panel addressed books based on viral Tumblrs (a perhaps complicated subject--GQ published some valid criticism of the phenomenon 2 years ago), Mr. Keller revealed that Tumblr has influenced sales of The Atlantic. Teens have written the magazine, said Mr. Keller, "to say that they've purchased the magazine because they loved the content on our Tumblr so much."

Childish Gambino, AKA, Donald Glover, AKA, Troy from 'Community', AKA Another Rapper On Tumblr.

Yesterday, we noted that—following in Odd Future's lead—yet another "hot" rap act has dropped a reference to Tumblr in one of his songs: critical darling (and Kanye West signee) Pusha-T, who used Tumblr as a slag of sorts on another up-and-coming rapper. Well, today, a Tumblr employee notes a track of yet another much-discussed up-and-coming rapper (who also happens to work as a prime-time TV star when he's not rapping) whose recent track lays down love—or a form of it—for the social network/microblogging platform.

The one and only TopherChris—the editorial director of Tumblr—takes note of Childish Gambino (AKA: Donald Glover, currently starring in NBC's Community when not rapping, or being maligned for his rapping alter-ego's misogyny), whose latest song references the very company TopherChris works for:

Send me naked pics, I’mma Tumble that
I’m the shit, been the shit, fuck a humble brag

Via rap explainer site Rap Genius:

[Childish Gambino] is known for being an avid Tumbler. He constantly posts pictures of sexy women, dope clothing, and music he enjoys on his website.

Three's a trend! That's Odd Future, Pusha T, and Childish Gambino who have all rhymed about Tumblr. Were we to try to extrapolate "meaning" from this for Tumblr, we'd say that it clues the world into the fact that ostensibly, Tumblr's beginning to reach a culture saturation point, one marked with references made by or utilization by either up-and-coming or already established rap acts, and it's only going upward from here! In reality, it "means" nothing other than rappers need something that rhymes with, like, "humblr" or whatever, and they just so happen to be using it, like a bunch of other people. But it's sure fun to think about!

Or we could just tell you that Tumblr is quickly becoming The Culturally Prominent Misogynist's Social Network of Choice. But: nah, son. TechCrunch, have at it.

[That said, we eagerly await Ann Coulter's forthcoming screed on how Tumblr is for violent, communist, anti-government misogynistic black men. Hey, it could happen.]