I'll Tumbl For You

String of Executive Departures Leaves a Leadership Vacuum at the Top of Tumblr

david karp

Late Tuesday night, while most of New York City was “afk” enjoying the balmy weather, Tumblr CEO David Karp snuck a post onto the staff blog paying tribute to Storyboard–a team of journalists and editors assigned to “cover Tumblr as a living, breathing community.”

After gushing with pride over Storyboard’s many accolades, Mr. Karp pivoted, abruptly. The year-old concept “had run its course” and the editorial team, he announced, “will be closing up shop and moving on.” Please, he asked, “join us in wishing them well.”

But the Storyboard layoffs, which affected three staffers peripheral to internal operations, are hardly the only departures Tumblr has faced over the past six or seven months. Rather, they’re the only ones Mr. Karp has spoken about publicly. Read More

I'll Tumbl For You

‘Art Project’ No More?: After Six Years, Tumblr Tries to Turn a Profit Through Mobile Advertising


Earlier this year, Forbes staff writer Jeff Bercovici wrangled some pertinent numbers from Tumblr–in the midst of touring CEO David Karp’s $1.6 million minimalist loft in Williamsburg. Despite traffic of 18 billion page views per month (as of January), the company ended 2012 with $13 million in revenue.

For context, when Tumblr raised $85 million Read More

Taking a Tumble

Tumblr Now Officially Open to Advertisers With Sponsorship Packages Starting at $25,000

Screen Shot 2012-05-02 at 1.17.53 PM

A few weeks ago, Tumblr founder David Karp rather abruptly announced that he was reversing his long-held anti-advertising stance and opening Tumblr Radar up for sponsorship. According to an email from Tumblr communications rep Katherine Barna, the ad shop is officially open for business.

“We’re very excited to announce that Tumblr’s first official Sponsor products are now available to advertisers!” Ms. Barna wrote, directing folks to a new page for potential marketers. “We are constantly delighted by the creative ways that brands use Tumblr, and are confident that the world’s greatest marketers and media companies will use these products to set a new bar for creative advertising on the web.” Mr. Karp seemed a little more contemptuous towards advertisers at the Decoded Fashion conference earlier this week. But, like, in a friendly way, of course! Read More