Off the Media

Exposing the Racket: A Simple Stunt Reveals How Blogs Will Print Anything for Pageviews

It doesn’t take Noam Chomsky to see that the state of media is bad.

But in 2011, I had the sense that most people didn’t fully grasp the absurd lows the system was spiraling toward. So I set out to illustrate it.

And in the process surprised even myself.

When I sold my first book of media criticism to Portfolio/Penguin, I decided to use the launch itself as an experiment. I even wrote some of the experiment into my book proposal and subsequent deal.

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