Many women can recall their first bra fitting. Perhaps, at 10 years old, your mom dragged you to Macy’s. Perhaps a crotchety old saleslady pulled a threadbare tape measure taut around your newly formed bosom. Perhaps she then screeched out, “Nearly A!” to the entire second floor of Macy’s, and you were never able to visit that store’s intimates department without PTSD-like flashbacks ever again.
Or, maybe your bra-buying experience has only gone so far as to be mildly inconvenient. But these days, where there’s a mild inconvenience, there’s a cottage industry of tech startups looking to disrupt the whole thing, so bra apps are fully developing left and right. One such startup, ThirdLove, incorporates selfies into the bra-fitting process, because sure why not, and it just came out of beta to become available to breast-and-iPhone-havers everywhere. Read More