There are an average of 200 weather related tweets per minute in America, with that number spiking to 2 million on a day of severe weather. Now Twitter has partnered with The Weather Channel to push weather related tweets onto its enormously well-trafficked cable network and website, with the two groups splitting the ad revenue.
For Twitter this an opportunity to finalyl use its scale and speed in a partnership that can rake in good revenue. For New York based Trendrr, this was a chance to work behind the scenes on a massive deal. The company will be doing the semantic analysis to separate a tweet about a sudden rain shower from a tweet about your decision to take a quick shower after the gym. Read More