Stray Boots, the travel app that lets you download interactive tours, is now making room for user-generated content.
Founder Avi Millman started the company back in 2009, after a family trip to Rome.
“We were visiting a bunch of different locations like the Pantheon, the Colosseum — I felt like I was sort of on a scavenger hunt, checking spots off on my list,” he told Betabeat. “It struck me that tour guide experiences are just extremely passive experiences, and not particularly social. If you could turn exploring a city into a game, you could make it a lot more fun, engaging and social.” Read More