Mysteries

Why Did Much-Loved Loosecubes Shut Down Five Months After Raising $7.8 M.? A Postmortem

The now-shuttered HQ. (Photo: Loosecubes)

Yesterday’s news about Loosecubes closing caught the New York tech scene by surprise. The company, one of the early movers in shared office space, just raised $7.8 million in venture funding back in June. They’d been a little quiet in recent months, and the coworking business is a competitive one, but no one figured Loosecubes was on the fast track to the deadpool. It was the kind of company that even non-techies easily understood and appreciated.

So the sudden shutdown, besides bumming out fans, left two nagging questions: What went wrong? And where did all that venture capital go? When we called, Loosecubes’ office number had already been disconnected. An email to their press team returned only a canned response from cofounder Anna Thomas: Read More

NYTM

Op-Ed: There’s a Lady in Charge! New New York Tech Meetup Gonna Be Big

Tony Bacigalupo

At Wednesday night’s New York Tech Meetup, Jessica Lawrence took the stage for the first time as the organization’s first employee.

This is a big deal. There will be much talk of the significance of her hire, in particular the fact that, yes, she’s a woman running an organization dominated by men. But it goes deeper than that. Read More

Viral Marketing

New Work City Hosts Fake Start-Up Party for Color, to Include Demo

New Work City

 

New Work City’s Tony Bacigalupo and Sara Chipps won the internet yesterday with their fake slide decks for the $41 million mobile social photo sharing app Color. The decks were circulated around the New York City tech Twitters and then made their way to Hacker News and then to TechCrunch; the team at Color even gamely retweeted it.

But NWC’s not done yet. The joke continues with a real party for the fake Color.xxx, Color’s brutally honest alter-ego, which already dropped an Android app, Color.xxx (which is easier to find in the app store than the real thing and has 5/5 stars compared to the real app’s 1.5/5 stars). Read More

Coworking

We Need a New Word for Coworking

nwc

One night in the summer of 2007, a group of freelancers and entrepreneurs met in a brick-walled coffee shop on St. Marks to toast their untethering. It was the grand opening of CooperBricolage, one of the first coworking collectives in New York City, and everyone in the room was flush-faced and smiling like idiots. Read More