ATwitter

You Can Now Use Twitter Analytics to View the Gut-Wrenching Lameness of Your Tweets

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Good news, Twitter users: you can now analyze the popularity (or total lameness) of your tweets for free!

The Next Web reported this morning that Twitter has opened its analytics platform to the general public, free of charge (until now, the feature was only available to Twitter’s advertising customers). Now, if you log on to ads.twitter.com and click  “Timeline activity” under the “Analytics” tab, you’ll see a comprehensive chart showing the favorites, retweets, and replies each of your tweets has received. You’ll also see an interactive timeline charting your mentions, follows, and unfollows on a day-to-day basis. Also for your benefit, the site lets you download your analytics into an Excel spreadsheet. Read More

Planet Google

Why Google’s New Social Search Features Will Make You Dumber

Personal Results

Today Google unveiled three big new features for its campaign to bake Social Search into your browser. Over the next few days, the company plans to roll out these developments to anyone signed in and searching in English. In a blog post called, “Search, plus Your World” the company enumerated the changes that will empower the search engine to understand “not only content, but also people and relationships.” Read More

It's Zuck's World We're Just Living In It

That Horrible Thing They Did to Your Facepage Started With Four Guys and a Hackathon

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If you are anything like Betabeat, you cover your eyes every time you’re forced to confront your new Timeline-ified Facebook profile. No, Facebook! Why? Things are all askew chronologically, zig-zagging this way and that. We’re convinced fewer people actually see what you post because of the layout, stalking others is less linear, smartphone photos can’t stand up to the larger display format, and . . . and . . . well change is bad, okay. No “like” for Timeline.

So it comes as a particular slight to know that this discomforting development was cooked up by just four people in one (regrettable) night: Read More

Deadpool

IAC-Backed Social Journaling Service Proust To Close the Last Page In Its Diary

proust-logo-lg

Just because entrepreneurs have an unending well of inspiration for intimate social networks doesn’t mean that users—or revenues—follow. Proust, the social diary service launched by IAC back in July, told users via email today that the site will close on January 31. The company, which tried to emphasize sharing deep, personal memories with close friends and family, offered a data export tool for any content that may have been uploaded, reports AllThingsD.

Proust started in beta in 2010. Since then, however, features like the ability to visualize one’s life history as a timeline, have been adopted by another social network you may have heard something about one time. Read More

It's Zuck's World We're Just Living In It

Exclusive: Leaked Details of How Facebook Plans To Sell Your Timeline to Advertisers

Screengrab from an October 2011 presentation "Facebook Updates"

This is a guest post from a former CTO who now does tech consulting for other start-up ventures and was briefed on Facebook’s advertising strategy. The story was edited and checked for accuracy by Betabeat.

If you logged onto Facebook yesterday, perhaps you caught a link at the top of the News Feed that read: “About Ads: Ever wonder how Facebook makes money? Get the details.” The answers provided some context on the news that starting in January, Facebook will start integrating a type of ad, called “sponsored stories,” that display your friends faces next to content they have “liked” in larger-sized ads your News Feed mix. “Facebook makes its money from showing you ads,” the company told consumers yesterday and with the ramp up to its spring 2012 IPO, the social network is getting serious about that endeavor.

In what seemed like an unrelated move, in September, Facebook announced a brand new type of profile called Timeline, where your whole personal history is laid out by month-by-month, all the way back to your birth. At the time, Facebook described it to consumers as a chance to: “Share and highlight your most memorable posts, photos and life events on your timeline. This is where you can tell your story from beginning, to middle, to now.” By the end of this year all 800 million plus Facebook profiles will have been converted to this new interface.

What most users don’t know is that the new features being introduced are all centered around increasing the value of Facebook to advertisers, to the point where Facebook representatives have been selling the idea that Timeline is actually about re-conceptualizing users around their consumer preferences, or as they put it, “brands are now an essential part of people’s identities.” Read More

It's Zuck's World We're Just Living In It

Why Does Facebook’s New Timeline Feature Look So Dang Familiar?

Mr. Lessin

Of the many announcements to emerge from F8 –Spotify is now integrated with Facebook! Netflix is now integrated with Facebook! You can “watch” and “read” things instead of just “like”ing them! Things are just really different, okay?Good luck not friending your Mom, because she’ll be on there soon!– was Facebook’s Timeline.

Rather than having to hit “Older Posts” again and again, Timeline lets you stalk with the greatest of ease by arranging a user’s information in chronological order. As AllThingsD‘s Ina Fried notes, it also lets you pick a big, About.me-like cover photo for your life story.

Mark Zuckerberg introduced the feature with pictures of a toddler Zuck in pink tie and suspenders–and nary a thought about privacy in his head. But from the looks of the Facebook blog, it was former Brooklyn boy Drop.io founder Sam Lessin (now a product manager at Facebook, which acqui-hired him in last October) who was in charge of the feature. Read More