Exit This Way
Funding Ding Ding
New York-based street style social network Thre.ad announced in an email sent out to users today that it will be shutting down. The company’s owners would probably rather you think of it as a pivot, however: According to the announcement, they’re folding Thre.ad into a new ecommerce site called That’s Foxy, which will deliver “shop-able products that are inspired by what’s trending in the community.”
Thre.ad, a New York City-based social network that lets users share street style through “threads” of photos, is in the process of raising a $760,000 debt round, according to the startup’s amended Form D filing on FormDs.com.
As Thre.ad co-founder and CEO Mimi Nguyen explained to Betabeat by email, the social network lets users spot and tag photos with brands and styles and share it with the rest of the Thre.ad community. “If Twitter and Instagram had a baby, it would be thre.ad!” Ms. Nguyen told the Huffington Post when the company launched in private beta in November. Sounds more like democratizing The Sartorialist to us, with the idea of turning anyone with a smartphone into a style spotter.