How to Use Email

BCC Fail: Health Start-Up Thirsty Off to a Rough Start By Exposing Its 381 Beta Users’ Email Addresses

email is hard

Thirsty, a Palo Alto-based start-up that is “revolutionizing healthcare with simplicity,” has not launched yet. But the start-up just blasted the 381 people who signed up via a Launchrock teaser splash page, and, oops, included everyone in the “CC” field so that their email addresses were visible to each other, and anyone the email was forwarded to (including Betabeat).

Considering general decorum dictates you stand a few feet behind the person in front of you at the pharmacy, you’d think a health start-up would be more careful about privacy–especially when asking for personal details from its usersĀ before they’ve even used the website. Read More