Office Space

Coworking Space ‘The Yard’ Opens New Locations in Upper West Side, NoMad

(via The Yard)

Between the accelerators, coworking spaces and incubators, there are so many choices when considering where to set up shop for your startup — and the pool of options just grew. Coworking space The Yard is officially opening two new locations in sought-after NYC neighborhoods.

The new venues will be an Upper West Side location near Lincoln Center, and a NoMad location at 27th Street and 5th Avenue, right around the corner from Ace Hotel. The NoMad location is starting to take applications for spaces as of today. Read More

Acquisitions

TripAdvisor Acquires Brooklyn-Based Travel Site Wanderfly

All your friends suggest you visit the Taj Mahal. (Photo: screencap)

Yet another fledging New York startup has been snapped up by a bigger tech company. TechCrunch reports that Brooklyn-based travel recommendation engine Wanderfly has just been acquired by TripAdvisor, a company which (let’s face it) could probably use a heavy-duty dose of startup cool.

Wanderfly’s comparatively tiny team still works out of the Yard in Williamsburg.

According to an announcement from their brand new corporate parent:  Read More

startup rundown

Startup News: Brooklynites Can Now Learn Kickstarter at The Yard; DuJour Debuts

(Photo: The Yard)

No Sleep ‘Til Back in July, Betabeat revealed that Williamsburg-dwelling coworking space The Yard would be launching a General Assembly-like roster of classes–and at “Brooklyn prices,” no less. Well, the curriculum site is now live, with a full list of offerings. Examples include iOS app development for beginnings and Intro to Makerbot. A course on Kickstarter makes the joke about would-be creators of mason jar cocktail shakers almost too easy.

Your Digital Newsstand Now live: DuJour, an ultra-luxe magazine targeted to the rich and fabulous. Glossy photo shoots are all well and good, but DuJour hopes to distinguish itself by thoroughly integrating print and digital–meaning readers can finally click through to featured items that strike their fancy. Giving the pub a long leg up: A partnership with Gilt Group, which’ll allow the magazine to launch with a subscriber base of three million. Read More

Brooklyn's Finest

Williamsburg Coworking Space The Yard Takes on General Assembly, Plans a Continuing Ed Program

(Photo: The Yard)

Back in February, Betabeat introduced you to The Yard, a freshly-opened coworking space in Williamsburg that we minted the “General Assembly of Brooklyn.” Turns out we’re psychic, because today The Yard announced that–just like its Manhattan competitor, GA–it will be offering continuing education courses in subjects like programming and biz dev, beginning this fall. All at “Brooklyn prices,” no less!

“We really want to cultivate a culture here that is cutting edge and innovative and collaborative,” Andy Smith, The Yard’s PR and curriculum coordinator, told Betabeat by phone. “It seems like now that we’re at a point where we are full, we can sort of branch out and extend our efforts to other aspects to cultivate that culture. Educational initiatives seemed like the next natural step.” Read More

Cowork With Me?

Is The Yard, a New Coworking Space In Williamsburg, the General Assembly of Brooklyn?

13 Photos

Launch party spread.

Others have tried and failed to make a coworking space grow in Williamsburg. (The Makery is dead! Long live, Bnter’s new office!) But “real estate professionals” and born-and-raised Brooklynites  Morris Levy and Richard Beyda may have the home-court advantage. The duo opened The Yard, a 14,000 square foot coworking space, in November and are already at 65 percent capacity.

A number of tech companies, including Hype Machine, Wanderfly, Mobile Roadie and Uber are already working out of the space, as well as a few startups still in splash page mode, like Gander TV and Spotflux. Somewhere between 60 to 70 percent of The Yard‘s residents are techies, although that wasn’t exactly the owners’ intention. “We knew there was a need in Williamsburg/Greenpoint for something like this, but we didn’t realize the tech scene was happening here and that that was the direction it was going to go,” Mr. Levy told Betabeat by phone.

Now that the startup syngery is under way, however, The Yard has been “planning strategic alliances” with angel investors whose portfolio companies might be interested in working there. For example, Mr. Levy said he’s currently in talks with Brooklyn Bridge Ventures founder and First Round Capital alum Charlie O’Donnell, who launched a Kings County-centric seed fund last month. Read More