If you’ve never heard of Google X, a secret lair hidden away in some undisclosed Bay Area location, you’re in good company. Many Google employees haven’t either.
The future-facing lab makes Google’s 80/20 model for fostering innovation sound like child’s play. Rather than devoting part of the week to somewhat far-fetched ideas, the New York Times reports, Google X is “tackling a list of 100 shoot-for-the-stars ideas.”
That “stars” part is somewhat literal. One of the projects its developing is a space elevator, “a longtime fantasy of Google’s founders and other Silicon Valley entrepreneurs” that images space travel along a cable tied to Earth. Read More