After an hour and a half spent wandering through the dauntingly huge SXSW Trade Show in the Austin Convention Center, we were very nearly ready to call it quits and go collapse into a heaping pile of pulled pork somewhere — but then we rounded a corner and came face-to-face with a Japanese Read More
If you’ve never heard of Google X, a secret lair hidden away in some undisclosed Bay Area location, you’re in good company. Many Google employees haven’t either.
The future-facing lab makes Google’s 80/20 model for fostering innovation sound like child’s play. Rather than devoting part of the week to somewhat far-fetched ideas, the New York Times reports, Google X is “tackling a list of 100 shoot-for-the-stars ideas.”
That “stars” part is somewhat literal. One of the projects its developing is a space elevator, “a longtime fantasy of Google’s founders and other Silicon Valley entrepreneurs” that images space travel along a cable tied to Earth.