For the past three weeks, the Twitter account of The Hills‘ Spencer Pratt has sounded nothing like the notorious MTV villain we all love to hate. Typically comprised of random bro-ish missives and retweets from celebrity magazines with links to articles about the antics of he and his wife, Heidi Montag, the tone of his Twitter began to change as soon as 2013 hit. What exactly happened to the infamous Mr. Pratt?
On January 1st, Ms. Montag tweeted that, following a New Year’s Eve blowout, Mr. Pratt had lost his phone in London just before the duo were set to tape a season of Celebrity Big Brother. The next day, January 2nd, Mr. Pratt began tweeting again, but he sounded nothing like himself. “Testing…testing…,” he wrote. “Yes, cheers, everyone, this is actually Spencer Pratt!”
Kristin Cavallari descended on Silicon Alley this morning to judge a Halloween costume contest at Spirit Halloween. Why was the former Hills star jumping around the alley judging silly contests in the middle of the day? Well, the ghoulish competition was sponsored by Bing, which KCav now endorses.
Ms. Cavallari just had her baby ten weeks ago and she looks like she did in the first season of Laguna Beach. While all of the other reporters were busy asking her about little Camden Jack, Betabeat wanted to know if Ms. Cavallari was actually in fact a Bing user or if she was still searching with Google on the sly.
A few weeks ago, Betabeat wrote about an Indiegogo campaign started by Whitney Port, star of The Hills and The City. Ms. Port began the campaign to raise $50,000 so that she could show her fashion line, Whitney Eve, at New York Fashion Week Spring 2013.
But today, when we went to check up on the campaign’s progress, the funding goal had mysteriously dropped by $40,000. Now, Ms. Port is only soliciting $10,000.
Betabeat has learned that Indiegogo agreed to change the fundraising goal for Ms. Port’s campaign. She is an Indiegogo partner, which is why both parties agreed to lower the goal.
Let the Rain Fall Down
If last weekend’s Laguna Beach marathon wasn’t enough to quench your thirst for early-aughts era reality TV, perhaps this news fresh out of Ad Week will do the trick. Sources say that Twitter is looking to host an exclusive reality web series developed by one of the producers of fan favorite drama The Hills, delivered either as content tweeted and promoted in-stream, or on a standalone Twitter page like the company’s recent NASCAR promotion.
Despite the fact that the search tool still sucks, the current incarnation of the Twitter platform works well in conjunction with watching TV: Brands have long since adopted appending a hashtag to the bottom corner of a screen during a program. But actually helping to develop original content to serve up exclusively on Twitter is a whole other game.