Q&A

‘Big Data’ Sounds Scarier Than It Really Is, Says Marketing CEO

David Steinberg, CEO of Zeta Interactive.

Big data: it’s a term that tends to make people nervous, conjuring images of NSA surveillance and massive privacy hacks.

But those who work in big data will argue otherwise. Earlier this month, we spoke with David A. Steinberg, CEO of Zeta Interactive, a big data marketing platform he founded in 2007 with former Apple CEO John Sculley. Zeta Interactive helps its clients — like T Mobile, US Airways and Time Inc. — harness the copious data they regularly collect from their customers, and send out more effective, targeted advertisements.  Read More

the future is now

FYI: Googlers Are For Real Wandering Around Wearing Those Glasses

Privacy. (via Wired.com)

Talk about eating your own dogfood. This isn’t exactly brand-new news, but we feel compelled to point out that it is, in fact, officially a real and true trend. It appears that high-level Googlers, including but not limited to the founders themselves, are actually running around in public wearing those augmented reality specs that are the fruits of Project Glass.

Back in April, almost immediately after the prototype’s debut, Sergey Brin was spotted at a charitable dinner wearing a pair. Other Googlers have been wearing them to media interviews.

And now, Wired reports that a Google employee has snapped a pic of CEO Larry Page at Google Zietgeist, wearing his own pair. (He uploaded and then deleted the photo, but not before it was already in Wired‘s hands.) Read More