Shortly after a black-clad psycho opened fire in an Aurora, Colorado midnight showing of The Dark Knight Rises on Thursday night, killing at least 12 and injuring 50, Reddit users began racing to compile as much information on the tragedy as possible. In the process, the link aggregation giant became a real-time feed of raw data, much of the information accurate, some of it not, all of it published for a fully-engaged and active audience well in advance of any national news outlet. The Future Journalism Project on Tumblr defined it correctly as crowd-sourcing the reportage and noted some of the most organized efforts by Redditors: sequential, linked threads in the /r/news subreddit:
This week, in questionable partnerships: The antivirus makers at Kaspersky Labs have teamed up with The Dark Knight Rises for “The People of Gotham City Sweepstakes.” The winner gets to be Batman for a day (though without the onerous crime-fighting responsibilities), because why not?
If the name Kaspersky Labs sounds familiar, that’s probably because it’s the company that figured out the connection between the Flame and Stuxnet viruses.
The contest posits that the villainous Bane has unleashed a devastating computer virus on Gotham, and humbler Interneters like yourself must fight back, by entering this contest. We’re envisioning a frustrated Batman, suited up to bash heads but instead peering over the shoulder of a computer technician, which just sounds thrilling.
In a statement released yesterday, founder and CEO Eugene Kaspersky sounded really, really excited about this contest and about The Dark Knight Rises in general: