The Cools Wants to Help Stylish People Unload Their Stylish Castoffs
Picture the cash-grab hustle of eBay with the stylish sensibilities of Tumblr’s fashion community and you have The Cools, the latest entrant to the social shopping fray, which offers users a chance to express themselves–and the ability to sell their stuff.
The site launched yesterday, with $2.5 million in funding from private investors including MTV founder Bob Pittman and a roster of big-name advisors, including LVMH heir Antoine Arnault, Fiat heir Lapo Elkann, and Fab.com COO Beth Ferreira (as far as we know, not an heiress).
As you might expect from the presence of those names, browsing the site today reveals a lot of vintage and a lot of painfully fashion-forward clothing. Read More
