Paulo Coehlo, the highly-acclaimed Brazilian novelist behind The Alchemist, has more than 10 million “likes” on his Facebook page and almost 7 million followers on Twitter. A few hours ago, all those social media fans saw Mr. Coehlo share a manifesto on Facebook and Twitter. He also made it the background of his Twitter profile.
Since Mr. Coehlo included his name in big, red font at the bottom of the post, his followers could be forgiven for assuming he had written it. However, the manifesto is actually the copyrighted work of Holstee, a New York City-based lifestyle goods company that describes itself as “pursuing our dream for a sustainable & united planet.” Read More