Users felt a sense of deja-vu when Rolling.fm, an interactive music streaming start-up, launched just over a week ago. Rolling.fm’s interface–a virtual club with DJs lined up at a laptop and a floating chat room–looks so much like viral hit Turntable.fm that users, along with Betabeat’s own numero uno Turntable fanboy, @benpopper, immediately started calling it a knock-off and questioning its legitimacy. (One Betabeat tipster claimed the app, which has 2,400 daily average users according to the most recent numbers from AppData, is populated by fake avatars).
Rolling is hardly the first pop-up app inspired by Turntable.fm’s innovation and success. But the app, made by the three ex-Google co-founders of the daily deals / social media advertising start-up Tenka, features all the Turntable calling cards: avatars of DJs and listeners, rotating DJ spots, and a “weak-hot” rating system that can get DJs points or get a song skipped.
After some initial dodginess about where the idea came from, Rolling.fm’s founders are ready to own- up to their origins. “I think it’s obvious that the initial version of Rolling is inspired by Turntable,” co-founder Tim Zhou said in an email. “To say otherwise is not accurate. We started working on our pivot in late May.”
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