The way we consume media is changing. There’s more to pay attention to, and with a seemingly endless mess of digital content, we find ourselves paying attention to the snaps, vines and tweets that take up as little of our time each as possible.
So it’s about time television shows found a new medium, which just so happens to be the smallest screen you watch — the 612px X 612px Instagram screen. The app’s first TV series, “Artistically Challenged,” which premiered its first seven 15 second episodes on Tuesday, follows Nick, a young NYC artist as he struggles with failure and looks to stand out. He finds instant fame after telling a white lie but soon finds it comes with a price.
Another week, another stride for Netflix.
Netflix announced that Chelsea Handler will “revolutionize the talk show” as host of the site’s first original talk program, according to this morning’s press release.
The time in between episode releases and the overall format of the show is unknown, but it is certain that the show Read More
Last night’s “The Children” was the season four finale of Games of Thrones, and though the numbers aren’t in yet, it’s clear that millions of viewers tuned in—and then turned to the internet, as they have throughout the season, to cheer, bemoan, recap, celebrate, and even remake the events of each episode.
Everyone knows Game of Thrones is hugely popular. What may be surprising is many YouTubers are generating more views than the popular series. Creators across platforms, and on YouTube in particular, are quickly reaching the same scale and viewership, without the marketing and multi-million dollar budgets.
Web TV Wars
We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars. A recent report showed for the first time, Internet ad revenues have passed broadcast TV revenues. Brands now have to take into consideration that we’re living in a multiscreen world with people watching more and more content online. But they also have to be fully aware engagement is key or viewers will bypass ads, similar to fast forwarding through every commercial on the DVR.
When it comes to large platforms for brands, Facebook is where brands used to look in the past, but this is 2014 not 2008. Facebook’s declining organic reach and insistence upon brands needing to pay to reach the audiences they’ve spent millions to acquire has left many brands frustrated. Meanwhile, YouTube, with its higher engagement metrics and earned media potential is in a prime position to capitalize and capture brand dollars.
Sports! Sports! Sports!
Time to hang up the “we barely even watch TV anymore, really” impressive dinner party conversation-starter.
New numbers from Nielsen show that Americans are still watching nearly 34 hours of television — actual televised programming, viewed through a TV set — per week, Recode reports.
The Future Will See You Now
The Internet, once the exclusive domain of neckbearded adult male virgins, is now being overrun by bros who watch football online and on their mobile devices more and more.
Your dream might finally come true: Microsoft is possibly developing an achievement program through its Kinect device to reward viewers who sit through hours of watching television. The Verge has dug up a patent application filed in 2011 by the company looking to, dare we say, disrupt your couch potato time.
Microsoft suggests that the traditional television viewing model should be upended to create more engagement by adding rewards and prizes. By increasing engagement, its plan could be fruitful for advertisers looking to grab eyeballs in the increasingly difficult arena.
This is just what Aereo needs, in addition to their legal hurdles: A competitor that’s already lined its licensing ducks all up in a row, nice and neat.
Here’s the deal: A $12/month Aereo subscription buys you access to a remote antenna, which replaces old-fashioned rabbit ears. You get ABC, NBC, Read More