The Future Will See You Now

Microsoft Might Have Finally Figured Out a Way to Reward Your TV Watching Habits

Finally!

Your dream might finally come true: Microsoft is possibly developing an achievement program through its Kinect device to reward viewers who sit through hours of watching television. The Verge has dug up a patent application filed in 2011 by the company looking to, dare we say, disrupt your couch potato time.

Microsoft suggests that the traditional television viewing model should be upended to create more engagement by adding rewards and prizes. By increasing engagement, its plan could be fruitful for advertisers looking to grab eyeballs in the increasingly difficult arena. Read More