Q&A

Instagram TV: The First Show You Can Binge Watch in 8 Minutes

They finally made it to the small screen (Photo via Artistically Challenged)

The way we consume media is changing. There’s more to pay attention to, and with a seemingly endless mess of digital content, we find ourselves paying attention to the snaps, vines and tweets that take up as little of our time each as possible.

So it’s about time television shows found a new medium, which just so happens to be the smallest screen you watch — the 612px X 612px Instagram screen. The app’s first TV series, “Artistically Challenged,” which premiered its first seven 15 second episodes on Tuesday, follows Nick, a young NYC artist as he struggles with failure and looks to stand out. He finds instant fame after telling a white lie but soon finds it comes with a price. Read More

YOUTUBE U.

Winter Has Come for TV Advertising: YouTubers Are Getting More Viewers Than ‘Game of Thrones’

Daenerys looks worried. (Screengrab: HBO)

Last night’s “The Children” was the season four finale of Games of Thrones, and though the numbers aren’t in yet, it’s clear that millions of viewers tuned in—and then turned to the internet, as they have throughout the season, to cheer, bemoan, recap, celebrate, and even remake the events of each episode.

Everyone knows Game of Thrones is hugely popular. What may be surprising is many YouTubers are generating more views than the popular series. Creators across platforms, and on YouTube in particular, are quickly reaching the same scale and viewership, without the marketing and multi-million dollar budgets. Read More

YOUTUBE U.

YouTube vs. Facebook: Only One Of These Still Has An Audience

(photo via mkhmarketing)

We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars.  A recent report showed for the first time, Internet ad revenues have passed broadcast TV revenues.  Brands now have to take into consideration that we’re living in a multiscreen world with people watching more and more content online.  But they also have to be fully aware engagement is key or viewers will bypass ads, similar to fast forwarding through every commercial on the DVR.

When it comes to large platforms for brands, Facebook is where brands used to look in the past, but this is 2014 not 2008. Facebook’s declining organic reach and insistence upon brands needing to pay to reach the audiences they’ve spent millions to acquire has left many brands frustrated. Meanwhile, YouTube, with its higher engagement metrics and earned media potential is in a prime position to capitalize and capture brand dollars. Read More

The Future Will See You Now

Microsoft Might Have Finally Figured Out a Way to Reward Your TV Watching Habits

Finally!

Your dream might finally come true: Microsoft is possibly developing an achievement program through its Kinect device to reward viewers who sit through hours of watching television. The Verge has dug up a patent application filed in 2011 by the company looking to, dare we say, disrupt your couch potato time.

Microsoft suggests that the traditional television viewing model should be upended to create more engagement by adding rewards and prizes. By increasing engagement, its plan could be fruitful for advertisers looking to grab eyeballs in the increasingly difficult arena. Read More