Expert Thoughts

If You Build It They Won’t Come: What’s Wrong With Tech’s Magical Thinking

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There’s a lot in this world we don’t know. You could get hit by a flaming toilet seat from outer space tomorrow and die. You don’t know. The future is one of those things we don’t know. So if you and I can agree that we don’t know what the future holds, why do so many of us in the world of tech believe the myth of, “If you build it, they will come” and not Walt Disney’s far superior, “If you dream it, you can do it”?

Fact: You could have the best idea ever and nobody may ever know. And that lack of awareness has nothing to do with competition. That’s just an excuse. And there are a million excuses. You know what the biggest product produced by tech companies is? Excuses.  Blame the developers. Blame the PR firm. Blame the intern. Read More

3D printing

NASA Funds Mother of All 3D Printers to Build Equipment in Space

(Photo: Tethers.com)

In news that may not make sense to people who are not rocket scientists, NASA has recently awarded Tethers Unlimited $500,000 to develop a robotic 3D printer that would build huge structures while in orbit, Gigaom reports.

The SpiderFab printer and assembly system would be able to throw together structures more than half a mile wide, Gigaom says.  NASA would densely pack materials into existing spacecraft so that the SpiderFab could assemble it into “extremely large structures that are optimized for the space environment,” Tethers Unlimited CEO Rob Hoyt is quoted as saying. Read More

This Happened

Tech Writer Blames Technology For His Son Not Knowing How To Mail a Damn Letter

An envelope.

Filling the news void that is Memorial Day, a ReadWrite contributor doxxed his son by revealing that the little jerk doesn’t know how to correctly fill out an envelope. Lamenting that he has a “smartphone, a tablet and a laptop,” in addition to knowing some “basic coding,” Brian Hall writes that his boy, who is hours away from graduating high school, is missing a basic life skill most of us pick up before entering double digits. Read More

Magic

Your Farts Are No Match for New Odor-Eliminating Underwear

Finally free of farts! (Photo: Doest.jp)

If you somehow find it physically impossible to make it through a meeting without cropdusting your coworkers, a company called Seiren has finally developed a solution that will satisfy both your butt and your increasingly frustrated girlfriend. Introducing Deoest, a new product from the Japanese textile company that purports to use “whiff-absorbing ceramic particles in the material fibres” to magically disappear your farts. Read More