Wedding Season

‘Brideside’ Is Basically the Warby Parker of Bridesmaid Dresses

A bridal party styled by Brideside. (Brideside)

Weddings might be inherently traditional, but that doesn’t mean the industry is devoid of #tech. Zola made an app that’s basically Tinder for wedding gifts. Brides are wearing Google Glass as they walk down the aisle. Oh, and this job exists.

But wait, there’s more! Last week, Betabeat learned about Brideside, an online retailer disrupting the way women shop for bridesmaid dresses. Similar to the way Warby Parker has its much-praised Home Try-On program, Brideside lets bridesmaids browse dresses online, and then physically try them on in the comfort of their own homes. Read More

Social Mediocrity

Of Course There Are Now Wedding Social Media Consultants Who Charge $3k

Who knew this Glass-lover could be a trendsetter? (Screengrab: okglassido.com)

The American wedding’s rapid explosion into a twisted, expensive and myopic consumerist bonanza, thanks in no small part to the Internet, is nothing new. But this paying position certainly is.

The job is called “social media wedding concierge” and it occupies a spot in the pointless event planning pantheon somewhere near “personal flower coordinator” and “prom consultant.”

What does a social media wedding concierge (a SMWC, if you will, because we don’t have all day) actually do? According to a screengrab captured by Huffington Post editor Bianca Bosker, here’s what: Read More