Last August, Silicon Alley darling Venmo, a mobile app that lets you split bills and pay friends, was acquired by Braintree, a PayPal competitor, for $26.2 million. At the time, Braintree emphasized the shift towards mobile commerce. And it looks like having a consumer-facing brand like Venmo is helping in that department.

Today, they announced the launch of Venmo Touch, which should help lower the barrier to buying things on mobile by avoiding the hassle of having to enter your credit card information with every new app . . . as long as it's part of the Braintree family.

Enter your credit card info on the TaskRabbit app (a Braintree client), for example, and an option pops up to "save card with Venmo." If you opt in to the service and then open the HotelTonight app (another Braintree client), it will ask if you want to use the same card on file. All you need to enter is the CVV code.

Of course, the mobile payments market is plagued by fragmentation. For example, how is the average consumer supposed to know that Best Buy and Walmart are on the same network, whereas Duane Reade is with Google Wallet and Starbucks is with Square?

Braintree has an advantage there because it happens to be a popular payment platform with the kind of apps you might actually make purchases on. Venmo Touch is debuting in private beta on HotelTonight, TaskRabbit, Wrapp, and more and Braintree expects that other clients like Uber, Fab, and Livingsocial will take advantage of it, as they have one-click check out.

Now that Venmo Touch has launched maybe cofounder Andrew Kortina can finally get some sleep?

Jon Carin rocks (Photo: wikipedia.org)

Brain Boost This morning, Braintree, a Chicago-based online payments company announced, a $35 million series B round of funding. The round was led by New Enterprise Associates (NEA). By investing in Braintree, new investors join Accel Partners and others and the company’s total funding is now set at $70 million.

Braintree acquired the beloved bill splitting app, Venmo, back in August and has kept it independent so far. Braintree allows businesses to accept payments from costumers, but Venmo allows consumers to make payments to anyone. It's a natural fit for both parties.

Braintree's client list includes fast-growing startups like Uber, Fab.com, Airbnb, who use it, "through periods of rapid growth without disruption to their ability to accept payments," the company said in an email to Betabeat. They also name-checked competitors like Stripe and PayPal, noting that one "big difference is that merchants receive their funds typically in two days with Braintree, vs. seven days with Stripe."

Be A Fellow The New York City Economic Development Corporation is now accepting nominations for its third class of “NYC Venture Fellows.” Previous fellows of the program include Foursquare, Etsy, and Warby Parker. Winners will be set up with mentors like Ben Lerer and the President of MTV, Stephen Friedman, to guide them through the next stage of their business and to connect them to powerful insiders. Submissions are being accepted now and the deadline is November 30, 2012.

Trippy Ted Talk TEDxSiliconAlley 2012, will be held on December 3rd, at Terminal 5. "How to Create a Mind" author Ray Kurzweil will be headlining the event and thhere will be keynotes by Makerbot founder Bre Pettis and philosopher Francessca Ferrando. Pink Floyd keyboardist Jon Carin will perform some of his music live, which is sure to make this the first TED Talk that makes people want to spark up a joint.

Side Piece SideTour, the company that sends you on fun group adventures, has now expanded its efforts to Chicago. CEO and co-founder Vipin Goyal told VentureBeat that the company is now booking three SideTours a day and plans to launch their service in Washington D.C. by the end of the year. Private chef dinners and small group art tours are ready for the masses!

Buy Everything Now Landlord is a new game that uses Foursquare to let you "buy" any location that your adventurous checking-in heart desires. Owners of property get rent paid to them based off of the number of checkins to the venue, so that they can buy more property and expand their empire. We're going to rush out to Staten Island and buy out the entire island, so then we can come back to Manhattan and rule the world.

We Love Those Lady Pilgrims Hacksgiving, the Thanksgiving themed Hackathon, will take place on November 9-10^th. Technology and design firm, The Control Group, is putting the event with Hack'n Jill and it will be the first hackathon with NY Tech Meetup that has at least 50 percent females in attendance. You can register on Hack'n Jill's website. Startups in search of tech talent should try to cop a ticket, these ladies can code.

A Personal Assistant With Your Pepsi? Pepsi is partnering with TaskRabbit to bring an extra hour of the day to drinkers of their new soda, Pepsi Next. Over the next four weeks, the two companies are giving 200 people a dedicated TaskRabbit for one hour to tackle errands of their choosing. This can include waiting in line for something, cooking dinner, or a bunch of other really helpful things. TaskRabbits show up with a can of soda for you too which is a bonus if you're thirsty. All it takes to enter is a simple registration.

Like For Old Ladies, But Better If you're into planning your shopping trips from home snagging deals while you shop, Shopkick already had you covered. But if you're into browsing Sunday circulars, then the app's newest update will make you happy too. The app just got a complete redesign that now features themed lookbooks that resemble glossy coupon circulars. They should just partner with TLC and make "Extreme Shopkicking" already.

Watch Those Tweets Fly HootSuite just launched a new product for their Enterprise clients. It's called the HootSuite Command Center and it functions like a virtual situation room for all of your company's social media efforts. So ChartBeat for the Twitter and Facebook set? Every social media manager in New York just swooned.

Look Here Cheap Bros Buystand, a startup which uses a name-your-price model for active lifestyle goods, launches in beta today. Customers browse merchandise from from brands like Burton, Vans, and Puma, and then name what they want to pay. Buystand sets up the customer with a retailer willing to pay that price. Instead of using wholesale markdowns, the company gets to have sales on customers terms. Mark October 17th in your calendars as the days that outdoor bros started saving money.

Rabbit, run!

TaskRabbit, the happy-go-lucky, hakuna-mata-chanting startup leading the charge for the new do-it-for-me economy, just released a public API to make outsourcing your dirty work even easier. (For the uninitiated, TaskRabbit is part of a growing number of startups that let harried urbanites posts tasks they don't have time for. Nearby "Rabbits" then bid on completing them.)

The API opens up that peer-to-peer outsourcing function beyond just the TaskRabbit website or mobile app. "Third-party applications around the world now have the ability to integrate with TaskRabbit’s API, allowing their users to seamlessly outsource their to-do workflow via TaskRabbit," the company wrote on its blog.

As part of the rollout, TaskRabbit also announced three partnerships, including one with YouEye, an online user testing platform, one with Producteev, a task management app, and one with Astrid, the personal organization and group collaboration app.

The API allows for both direct integration, "where a third-party application or Web service can engage with TaskRabbit on behalf of a company," as well as "a per user integration":

"Imagine a world where you can log on to your favorite productivity or to-do list app, and with one slide (or click) of a button, you could instantly outsource your to-dos to a fully-vetted and background-checked individual."

Hold on, okay, we're imaging it . . . except in our head, we're picturing a Google integration where with one click we can pawn off errands on our calendar or find someone to read our email. (Like everyone else, our inbox runneth over. )

Last month, TaskRabbit announced that it would be acquiring SkillSlate, a New York City-based auction site for skilled workers. The deal, which was closed for an undisclosed amount, was more of an acqui-hire, sources told Betabeat at the time. But TaskRabbit, which raised $17.8 million in funding in December certainly has money to burn. TaskRabbit's next largest competitor, a fast-growing contender called Zaarly, also looks to be working on an API. Perhaps they should Zaarly for some help?

Sorry, Chad, we're now using your photo for all TaskRabbit news.

Once upon a time in a real-time peer-to-peer marketplace, an auction-based website for local skills met an auction-based platform for local tasks, fell in love and got acquired! At least that's how TaskRabbit and SkillSlate might tell it to their grandkids. That is if this outsourcing your dirty work business catches on.

This morning, TaskRabbit, the San Francisco-based company that helps users find nearby "Rabbits" to do unwanted tasks officially announced that it had acquired SkillSlate, a New York-based company that helps users find people with skills they need, such as fire breathing and personal chefery. Combined they hope to form a national "service network."

Neither startup is currently disclosing the acquisition price. But reached by email earlier this morning, SkillSlate co-founder and CEO Bartek Ringwelski told us: "Let's just say the last few months have been busy.  I think I may even have hinted about consolidation in the market when we talked a couple months ago :-)"

Betabeat spoke to a source who said that SkillSlate had also reached out to "a few other companies looking to feel this path out." The source, who wished to remain anonymous, said it was likely for a smaller price and possibly more of an acqui-hire: "it was as much about picking up some talent as anything else."

According to TaskRabbit, Mr. Ringwelski will join the company as director of financial planning and analysis and SkillSlate's Brian Rothenberg, co-founder and VP of product & marketing, will come on board as director of online marketing. Mike Nelson, SkillSlate's CTO, is the newest member of TaskRabbit’s engineering team.

Betabeat wishes we could take credit for this blessed union, considering that we included both startups in a feature about the rise of the convenience economy. But it's a natural fit, especially considering both startups crowdsource service providers and like to position themselves as micro-job creation engines for America's underemployed. Besides, TaskRabbit, which picked up $17.8 million in funding last month, had money to spend and momentum to fuel to keep up with it's largest competitor, Zaarly, which also picked up $14.1 million in October after launching in February and now wants to help promote small businesses within the auction format.

In a blog post this morning, TaskRabbit wrote:

"By integrating SkillSlate’s platform with TaskRabbit’s, we will be able to provide an even more enhanced service – one where folks can get help with practically anything."

In an email to SkillSlate users, the startup explained that the integration would happen over the coming months.

Will I still be able to access my business profile and account? Yes, you will be able to access your business profile on SkillSlate, as well as use our other features, such as our post-to-Craigslist tool.

Chad Miller, actor, writer, Rabbit

At midnight on Tuesday, TaskRabbit, the real time peer-to-peer marketplace that lets you outsource your dirty work to nearby "Rabbits," announced that it raised a eye-popping $17.8 million series B round led by LightSpeed Ventures, the Sand Hill Road firm that also backed DoubleClick.

How thoughtful of TaskRabbit! Now Zaarly doesn't have to be the only player in the do-it-for-me market with funding in the tens of millions. (In October, Zaarly announced a $14 million round led by Kleiner Perkins.) Betabeat recently profiled both firms in a feature about the rise of the convenience economy.

TaskRabbit's existing investors like Collaborative Fund and First Round Capital, also participated in the round, along with one very notable newcomer: investment bank Allen & Co., the same firm Zynga used to help underwrite its public offering. Cue the TaskRabbit IPO speculation in 3, 2, 1 . . .

The company, which launched in 2008 but didn't close its series A round (for $5 million) until this May is certainly growing quickly. Last month, founder Leah Busque told Betabeat that the site was getting $4 million in requested activity a month, adding, "All our key metrics have tripled since the first quarter of this year so we’ve got a ton of momentum right now and we’ll continue to be aggressive about rolling out to new markets."

As Betabeat noted in the feature, TaskRabbit's head start in the market, and its emphasis on services over goods, has helped the startup establish a culty, feel-good culture, in the same vein as other Collaborative Fund companies like SkillShare and KickStarter. Although it remains to be seen whether TaskRabbit and Zaarly are a viable alternative to pervasive underemployment, both companies tout that in their pitch.

In a company blog post, Ms. Busque and her CEO Eric Grosse discussed how they plan to spend that $17.8 million:

Our new investment will help us respond to this overwhelming demand and allow us to bring the service to those who have been clamoring for it as a solution to their employment and economic situation and their hectic, crazy lives. So, where are we headed? Seattle, Portland, Austin, Houston, Atlanta, Miami, DC, Denver, Philly (just to name a few)… get ready for some easy living!

To ensure the most positive user experience in all our markets, we will also be focusing on making our product and marketplace even more incredible that it is today – that includes adding some cool new features and capabilities. For example, we will adding features that allow our users to more effectively manage their lives through a seamless Task posting process. We will also be building and enriching features that support the mobile experience across multiple platforms. And, as always, we will continue to refine our best-in-class safety features to ensure our community’s security.

To support our aggressive roll-out and growing community, we will be accelerating our recruitment and hiring. Yeah, that’s right! All you engineers and designers out there, we are looking at you! If you’re looking to work on a product that is revolutionizing the way people collaborate with others in their community, reach out to us.  As we’ve said before, we are bringing the neighborhood back. Now, we want to bring more talented folks on board to help us realize this vision. If you are interested, please send your resume to careers@taskrabbit.com.

We've reached out to Ms. Busqe to see what these developments mean for TaskRabbit's New York City outpost, and we'll update you as soon as we hear back.

Time to weigh your options

Besides having the most amazingly made-up name we have seen in a while, Shpoonkle is an interesting addition to the new crop of startups focused on creating a peer to peer online marketplace. Betabeat's Nitasha Tiku just did a big report on the convenience economy fueled by companies like TaskRabbit and Zaarly. Schpoonkle is also looking to match supply and demand, but with a focus on the growing number of unemployed law school graduates.

According to some estimates from working law professors, as many as 50 percent of recent minted law school grads can't find full time legal work nine months after leaving school. "At the same time, over a million people are being turned away from legal aid who can't afford a $300 per hour lawyer," says Shpoonkle founder and CEO Robert Niznik, 22, who just graduated from New York Law School this month. "With our model, we've been able to cut the cost of legal work to under $200 an hour and match a lot of lawyers hungry for work with new clients."

Mr. Niznik started the business eight months ago while he was still in school after hearing horror stories about the post-graduation job market. He raised a small round from friends and family and since March has grown the company from eight to thirty five employees.

His users are people like Diana Mullaev, who graduated from Tuora Law School on Long Island in 2009. "It was devastating watching my classmates struggle to find work and handle their student debt. I remember the day my best girlfriend from law school called to tell me she got a job, I was so excited. But it turned out to working for Eddie Bauer." Now Ms. Mullaev uses Shpoonkle a few times a month to find cases and build her personal injury practice.

Of course, not everyone is excited by this new model. Over at Solo Practice University, Susan Liebel writes, "Here you have a race to the bottom as lawyers bid against one another to pay the lowest fee to anonymous clients with legal problems.

Shpoonkle has hired a techie PR firm to pitch it around to sites like VentureBeat and yours truly. It's found a far gentler reaction there than from the legal blogosphere. "Any lawyer who signs up for this service should be immediately disbarred, then tarred and feathers, then publicly humiliated. It doesn’t matter how awful a lawyer you are, how pathetic your business, how grossly incapable you may be in getting any client to retain you. Those are all good reasons to apply for the assistant manager’s position at Dairy Queen. This is worse…"

Why the bile? There have in fact been many attempts to create this kind of reverse auction model for legal services, where clients post their cases and lawyers bid for the work. None have succeeded so far, but as we have seen with sites like TaskRabbit, SkillShare and Kickstarter, the current economic climate and the strong social infrastructure now underpinning every part of the web is powering a new boom in peer-to-peer marketplaces.

And let's not forget that name, "It's just a funny word I made up," Mr. Niznik told Betabeat. "It makes you stop and think, like Google when it first came out. Then you build it up as a brand."

We'll have what he's having.

REQUIRED READING: Return of the Diaspora: After a Taste of the Valley, New York Techies are Coming Home
All work and no play makes Jack a dull startup.

REQUIRED READING: Brother, Can You Spare Some Time? Zaarly, TaskRabbit and the Rise of the Convenience Economy
It’s easy to see why democratizing the personal assistant might do well in New York, a city largely unburdened by hang-ups about, say, paying $20 to avoid wasting time in a Laundromat, even when one’s budget barely permits it.

REQUIRED VIEWING: The Pitch, Episode Eight: Dibsie – Browsing for a Big Idea
We sifted through hundreds of eager startups to find some of New York’s top prospects to pitch Lerer Ventures. Watch Ben Lerer and Jordan Cooper talk about them after they've left the room.

VITAMINS:
-MTA to Says ‘Bring It On’ to Investigation Over Sweetheart Deal for Apple in Grand Central
-The Daily Muse, Riding Big Growth, Preps For Y Combinator
-Hip Hop Don’t Stop: Rap Genius Aims To Explain…Everything
-General Assembly Demo Night For General Assembly Companies, Including General Assembly!

MILK AND COOKIES:
-The Great Coffee Shop Boycott
-Rumors & Acquisitions: Fear of Facebook
-Betabeat’s Guide to the New York Tech Holiday Party Circuit

You can also get this review via RSS or as a weekly email by subscribing here.

We've put together a list of gigs that might inspire you to day labor, even if you don't need the money.

Mr. Miller, hopping to it.

Chad Miller likes to think of running errands for strangers on TaskRabbit as a quasi-religious experience—or at least as close to spiritual as a gay former Southern Baptist from West Texas is likely to find in New York. Mr. Miller is a 38-year-old Columbia graduate who acts, writes and works full-time managing outreach for the university’s Arts Initiative. He signed up for TaskRabbit as his “tertiary job” in September, shortly after the Boston-based startup launched in New York.

“This is going to be incredibly gay as I’m saying it,” Mr. Miller laughed, “but it’s very hakuna matata, Disney-fied—you put it out there and you get a little back. The karma piece is really nice.”

Along with a bumper crop of like-minded companies, such as Zaarly, Fancy Hands and Agent Anything, that have entered the New York market in the past year or so, TaskRabbit offers an updated play on Craigslist for the iPhone-era: buyers post the dirty work they want to get done and nearby “Rabbits” bid on the jobs. Service requests range from the sophisticated—“Motivate me to write a book :)” read a recent TaskRabbit request from Midtown—to the menial. “$50 for a Massage,” a Zaarly user on the West Side posted in November. “General massage,” the ad elaborated, tersely, in the description. For the most part, however, Rabbits are asked to perform domestic drudgery: assembling Ikea furniture tops the list.

It’s easy to see why democratizing the personal assistant might do well in New York, a city largely unburdened by hang-ups about, say, paying $20 to avoid wasting time in a Laundromat, even when one’s budget barely permits it.

In the past three months, Mr. Miller has made a little over $2,000 on the kind of irksome chores overextended urbanites are eager to slough off on someone else, including driving strangers to JFK, waiting in line for hours to save someone’s seat for a Conan taping and lugging furniture to a fourth-floor walk-up. The money’s nice and all, but to hear Mr. Miller tell it, the appeal doesn’t sound far off from “Love thy neighbor.”

“I’m really playing my cards low, but I grew up Southern Baptist,” said Mr. Miller. “I just realized—I’m not one for organized religion personally, but I do very much agree with the sense of community, sense of charity, and volunteerism. Short of working at a soup kitchen, which is something I did a lot when I was at Columbia, this for me is, like, the next best thing! It grounds me back a little bit more to, you know, we’re in a community—everybody needs something done at some point.”

Mr. Miller, ever the theater geek, interrupted his cheery philosophizing to affect a mock sotto voce, “I didn’t mean to sound like, ‘Now I’m St. Sebastian and the martyr for everybody.’”

While his motivation may swing toward the selfless, interview enough cash-strapped Rabbits (Midtown and Brooklyn are active hubs) and you’ll start to wonder where all these shiny, happy helpers have been hiding—and why they’re so psyched about pocketing under $100 to assemble your MALM bed frame. “Don’t drink the Kool-aid! Is that what you’re feeling talking to everybody?” Mr. Miller laughed again.

Actually, a more archetypal laborer in one of these new-fangled markets might be someone like Ivan Rivera, a 27-year-old CUNY senior who signed up with Agent Anything to supplement his job as head cashier at City Sports. Mr. Rivera, who is paying his own way through a marketing degree, has been enrolled off and on since 2003, finances permitting, and recently had to move back in with his parents in Washington Heights.

“They hate hearing how much money I’m making,” Mr. Rivera said when Betabeat asked whether his friends had also signed up for “missions” with Agent Anything, another similar startup that employs only current college students and operates primarily around New York. (Startups tend to come steeped in their own lingo.) But over the past year, Mr. Rivera estimates that gigs like delivering packages for a specialty chef or handing out fliers for a club have only earned him a little over a thousand dollars. “It’s like money you wouldn’t even think about having,” explained Mr. Rivera. “If I can make at least $30 in one week, at least I know I have a Metrocard.”

The last time the tech world tried to build a convenience economy, the markets were in an upswing. But beloved dot-com-era delivery services such as Kozmo.com or its copycat Urban Fetch were filed as a punch line in the annals of bubble lore for squandering millions on armies of bike messengers to keep keyboard jockeys in the packages of gum, cigarettes and VHS tapes to which they had become accustomed. This time around, investors are once again willing to back these kind of startups, partly because this new strain has figured out a way to leverage economic downers, like nagging unemployment and underemployment, in their favor.

Just as eBay turned your castoffs into cash, these mobile and online marketplaces figure they can turn your unused time into money. For the opportunity, Zaarly takes a 9 percent cut of the transaction. TaskRabbit, which puts its errand-runners through a rigorous week-long vetting process, including a video interview as well as a social security and criminal background check, takes a 15 percent cut.

“Now I’m sure you recall September of ’08 was probably one of the worst economic times,” TaskRabbit founder Leah Busque recounted. “The stock market was crashing, people were being laid off left and right and so it turned out that it was very serendipitous that I had had that idea [for TaskRabbit] earlier that year.”

This May, Ms. Busque, a former IBM software engineer, picked up a $5 million series A round led by Sand Hill venture capital firm Shasta Ventures. Zaarly, which was born into a frothier climate this February, got an even quicker response. Mere weeks after launching at a Startup Weekend conference in Los Angeles, Ashton Kutcher, Michael Arrington and other angel investors plunked down a $1 million seed round, followed by an eye-popping $14.1 series A in October led by the VC powerhouse Kleiner Perkins Caufield & Byers, with help from newbie investors like clothing impresario Marc Ecko.

“[Zaarly’s] true value is in its ability to remove friction between what we want and what we have,” Mr. Kutcher emailed us, between 140-character plugs for Two and a Half Men. “Bottom line it saves people the most valuable thing in the world ... Time.” (The ellipses are Mr. Kutcher’s.)

“Everybody’s busy,” concurred Fancy Hands founder Ted Roden, a former technologist for The New York Times, whose New York-based startup uses a monthly subscription model to provide virtual personal assistants for tasks like restaurant reservations or “confrontational phone calls” with your cellphone company. “For us it’s outsourcing the stuff you’re doing everyday. It’s the old George Costanza line—‘Busy? Don’t give me busy!’”

Jordan Cooper, a 27-year-old venture partner with Lerer Ventures and founder of the open database Hyperpublic subscribes to Fancy Hands $25-a-month plan. "l ask them to find an esoteric product that was discontinued and send me a link to where I can buy it or I'll ask them to find research a date spot to take someone when I'm in San Francisco that has organic food and is close to my hotel." By email, he described the tasks as, "Things I could do if I wasn't on mobile and had an extra 15 minutes in my day...but that I'd rather someone else do."

With a three-year lead in the market, TaskRabbit, which used to go by the less cuddly moniker RunMyErrand, has arguably done the best job building a culture around its product. Profiles often feature a photo and chatty descriptions of potential tasks. Ms. Busque claims her site gets more than $4 million of economic activity requested monthly from its 2,000 Rabbits. (New York is home to about 500 to 750 of them.) Zaarly, on the other hand, opts for a more anonymous approach, with communication done via little gray message boxes invisible to the public.

After rapidly expanding into a number of cities over the course of a year, Zaarly, which says it processes 1,000 transactions a week, now seems to be finessing its offerings. Listings in New York and around the country still tend toward procuring and selling tangible items, often iPhones, iPads and Kindles. However, both Zaarly and TaskRabbit have bigger designs: selling themselves as engines of micro-job creation.

Over coffee recently in Soho House’s refurbished sixth-floor drawing room, co-founder Eric Koester eagerly discussed how Zaarly’s updated smartphone app could help small businesses. He offered up the example of a landscaper using the app to find a nearby gig that pays less than his normal rate, but still represents income he might not otherwise have access to. “It’s the hottest lead you can get! I want what you have and I’m willing to pay for it,” Mr. Koester enthused. Ms. Busque said her passion is empowering Rabbits to “Be their own bosses. Set their own schedules. Say how much money they want to earn,” noting that top earners can pull in up to $5,000 a month. But since both startups have an average transaction size of about $50, that could easily mean fulfilling up to 100 tasks a month.

At times the rhetoric of empowerment can feel at odds with the fact that, in some cases, “entrepreneurship” amounts to floundering college graduates bidding on a chance to clean your apartment. “I’ve thought about that, too. Like is this a way the 1 percent are outsourcing their lives to the 99 percent?” said Craig Shapiro, founder and CEO of Collaborative Fund, a seed stage firm that likes to back peer-to-peer sharing technology, ideally of the “world-changing” variety, and invested in TaskRabbit’s $5 million round.

The 1 percent, of course, don’t need an app to find others to do their bidding. But in a way these startups are a sleeker version of picking up a day laborer outside Home Depot. As they graduate into non-essential services that means a taste of the pampered life that would otherwise be out of the user’s pay grades. “Certain people have personal chefs, but in my imagination they’re executives and super rich people,” said Bartek Ringwelski, the founder of SkillSlate, another Zaarly-esque market, but with a focus on skills like plasma TV installation or fire breathing (two examples Mr. Ringwelski offered). “On SkillSlate, people don’t want to publish prices on their profiles because they often have a fulltime job where they charge $150 an hour as a personal chef. They’ll do that same exact work for $20 an hour because money is money and there’s not a lot of demand for paying people exorbitant amounts for very skilled things right now. So you can get these incredible values that were previously not available.”

The reality of the convenience economy seems more ingeniously opportunistic than flatly exploitative. “I would say it’s much more evenly split,” said Fancy Hands' Mr. Roden. “The assistants are all the 99 percent and the users are too.”

In fact, in the case of TaskRabbit, Zaarly and the like, a buyer is just as likely to be a seller. Mr. Miller, for example, signed up for TaskRabbit after misinterpreting a message from his partner. “He felt that I really needed to use it to find a TaskRabbit to help me out with my own life,” said Mr. Miller. “But when he sent me the email link, I thought he meant, oh it’s a good way for me to fulfill this other thing that I wanted—you know, the sense of community and getting a little bit of extra income. When we had the conversation, I was like, ‘I went on my first task tonight’ and he goes, ‘You’re a Rabbit?!’”

In some cases, buyers and sellers even live in the same household. Corwin Ip, a 31-year-old IT manager at a prestigious advertising firm, started calling himself a Rabbit four months ago after coming into some unexpected expenses. “I proposed to my fiancée and she said, ‘I want a destination wedding,’” he explained. “All I saw was dollar signs. Like, oh, man, I really gotta go find a second job or something!”

For his first task, Mr. Ip, a former Marine whose day job involves moving infrastructure to the cloud or mobile phone rollouts, ended up assembling Ikea furniture for a young couple on the Lower East Side (“Hipsters? Eh, I don’t want to put a label on that,” he demurred over the phone) before taking the subway back to Forest Hills, Queens. He’s since earned a couple thousand toward his Hawaiian nuptials.

“She’s a Tasker,” said Mr. Ip when Betabeat asked if his fiancée was also a Rabbit. “I told her what I was doing and then she was like, ‘Oh, I can get these things done!‘” he said, adding, “I obviously don’t bid on those.”

The latest iteration of the convenience economy follows an industry trend toward financially incentivized peer-to-peer cooperation—a feel-good niche of the free market that folks like Mr. Shapiro like to call “collaborative consumption.” For example, where 2003 brought us Couchsurfing, an online platform to connect travelers with an available couch, 2008 brought us Airbnb, a chance to get paid for lending out said couch. “People making money is always a good business model,” said SkillShare co-founder Mike Karnjanaprakorn, whose New York-based startup helps professionals hold one-time classes within their area of expertise. Like Airbnb, SkillShare is also backed by Collaborative Fund.

On SkillSlate (yes, we know, it’s hard to keep them straight) Mr. Ringwelski said he noticed popular services shifting from “needs” like a plumber to fix a leaky roof to “wants,” like a personal chef. “I think where the industry is going is almost like a trade of skills.” Mr. Ip, for example, quickly traded-up for carpentry tasks that exercised skills he couldn’t otherwise utilize. “I don’t think Ikea furniture assembly is building something,” he said, bluntly.

The idea of “hyper-sharing” with a network of our peers, as Mr. Karnjanaprakorn put it, rings a little lofty when we considered a comment from Fancy Hands founder Mr. Koden about the “scavenger hunt” of trying to find gigs that fit the schedule of one’s day job. But it does explain why no one we spoke to seemed to feel awkward about giving up a New Yorker’s cloak of anonymity to enter stranger’s apartment and roll up their sleeves.

We introduced ourselves to MaKenzie Morrissey, a 27-year-old recent transplant from Oklahoma who was manning the coat check at a startup fund-raiser the other week and wearing a TaskRabbit T-shirt. “I’m a Rabbit,” she said, by way of introduction. On the phone later, Ms. Morrissey, a petite former bar manager who plans on applying for medical school next year, estimated that she’s probably made around $600 over the course of 30 to 35 tasks. She makes the most on cleaning tasks, but enjoys working events, where she says, “I’ve met a lot of writers and actors and things like that—or bloggers,” who work as fellow Rabbits. She has also rubbed elbows higher-up the masthead with Bon Appetit editor-in-chief Adam Rapaport.

“I don’t know if I’m allowed to say it? I think so, I didn’t sign any clause,” Ms. Morrissey hesitated over the phone. “It was for a small dinner party. He had auctioned himself to make dinner for people at his son’s school. So I worked the dinner party while he had cooked for everybody. They were nice people.”

“I’ve actually thought about it a lot—I use TaskRabbit a lot. Why do these people do this?” said Mr. Karnjanaprakorn. “Because they really don’t make that much money. They really just like helping people. There’s nothing else I can think of.” He mentioned a friend who tasked a Rabbit to deliver him cupcakes and sing to him on his birthday. “She took a picture and sent it to the person who bought it [for me]. I was like, I don’t think anyone would have done that if they genuinely don’t care.”

But it doesn’t mean that everyone understands their remunerative hobby. “I wouldn’t want to tell people at work,” said Mr. Ip about his hours spent as a Rabbit. “It’s just a little weird to say, ‘Yeah, well, this what I do outside of work.’ I told one person and the first thing he said was, ‘Why? Why are you doing this?’ So I try to keep the two lives separate.”

He added, “Most people who work only one job say, ‘I do one job and when I get home I’m tired and I don’t want to do anything else.’”

ntiku@observer.com

Got some skills to share?

Someone to get you an ice coffee on a hot day at the office. An introductory pasta making class. A person to help you grandmother move a heavy desk. There is a boom in an interesting class of startups that have yet to settle on a catchy moniker. Skillshare, Skillslate, TaskRabbit and Zaarly are among the many startups that fall into this budding genre. 

Fred Wilson talks often about these opportunities, blogging last week about WorkMarket, a labor marketplace Union Square Ventures is invested in. In an economy where high unemployment continues to be a persistent problem, second and third jobs are becoming a neccessity for many Americans.

Brian Rothenberg of SkillSlate points out that TaskRabbit has used the term "service network", a name that recalls Union Square Ventures  thesis, to back highly engaged networks of users. "You should talk to @labusque, given that it's her term, but basically a trusted network of neighbors to help with local services."

Betabeat chatted a few weeks back with Jeff Clavier. "These peer-2-peer marketplaces are a very interesting niche. With the social infrastructure that was put into place over the past few years, these companies can scale very quickly."

For Danny Sauter, one of @Zaarly's New York staffers, the dream is much broader than just traditional commerce. "Many are calling it Collaborative Consumption. We've got a bigger vision than just tasks, but community is key."

As Xconomy points out, a number of minds in startup hubs around the nation have begun to generate this class of startup. Zaarly hails from Austin, Boston's has LaborTopia and RunMyErrand, New York's has TaskRabbit and SkillSlate.

Kickstarter, while not a labor market per se, seems fall into a closely related category. A band that raises $4000 for it's next EP can settle in and get to work.

Brian Chesky, CEO of AirBnB, is set to headline GigaOm's RoadMap conference on Nov. 10th to discuss the "potential of the new people to people economy." Can a proper catchphrase be found for this trend before its too late?