Ride or Die
The only thing that could make New Year’s Eve more miserable (aside from getting thrown up on) is dealing with Uber’s surge pricing. So, the on-demand car service posted a helpful tip guide on its blog yesterday that basically suggest you avoid using it when you’re going to need it most: between midnight and 3 a.m.
Ride or Die
Fast forward a few hours: The ball has dropped, you’ve toasted 2012 and kissed some strangers, and now you’re ready to head to the next party. One problem: So is everyone else, and there’s nary a cab to be found. One solution: Use Uber, the e-hailing app that lets revelers around the world call black cars from their smart phones.
Just before noon today, Uber, the San Francisco-based request-a-ride app decided to temporarily turn off what the company calls “surge pricing,” but only for riders. “We turned off surge for consumers, but to get drivers out we’re paying them the surge price,” Uber CEO Travis Kalanick told Betabeat by email, offering the example of paying drivers double, but charging customers the normal price.
“This way,” he said, “We can maximize the number of drivers on the road.” Turning off the surge pricing will result in “huge losses for the business,” he noted. But Uber will “do it as long as we can today while we figure out more sustainable ways to keep supply up while the city is in need.”