ECommerce Rules Everything Around Me
Screaming toddlers, itchy sweaters and miserable boyfriends — a trip to H&M never fails to fray the nerves.
In fact, the only things that make that store pleasurable at times are the giant David Beckham and Beyoncé ads, and the occasional bargain find.
Wouldn’t it be great to cut all the ancillary BS and just objectify David Beckham then buy the briefs encasing his rock-hard buns?
The average cost of a 30-second Super Bowl spot is up this year from $3 million in 2011 to $3.5 million, which means advertisers are even more desperate to make those millions count. Even though 100 million people are expected to tune in live to the game, there are other eyeballs to grab. According to Reuters, for example, “Consumer research forecasts that 60 percent of fans watching the Super Bowl will also be tied into a second screen such as a smartphone or tablet.”
Thus, in what sounds like an Alex Blagg sketch waiting to happen, advertisers are rolling out the social media strat.