Expert Thoughts

If You Build It They Won’t Come: What’s Wrong With Tech’s Magical Thinking

Screen Shot 2014-06-13 at 9.37.18 AM

There’s a lot in this world we don’t know. You could get hit by a flaming toilet seat from outer space tomorrow and die. You don’t know. The future is one of those things we don’t know. So if you and I can agree that we don’t know what the future holds, why do so many of us in the world of tech believe the myth of, “If you build it, they will come” and not Walt Disney’s far superior, “If you dream it, you can do it”?

Fact: You could have the best idea ever and nobody may ever know. And that lack of awareness has nothing to do with competition. That’s just an excuse. And there are a million excuses. You know what the biggest product produced by tech companies is? Excuses.  Blame the developers. Blame the PR firm. Blame the intern. Read More