Let's Go Shopping
There are a lot of things that a person has to grapple with in life. Big, universal questions about self, love and identity. And, probably most poignant of all struggles: the impulse to throw away a stupid bobblehead that was a present from Snoop Dogg.
With the opening of the brick and mortar Birchbox store earlier this summer, the general consensus has been either excitement or confusion around the subscription box hype. For those not in the know, Birchbox is a subscription box makeup service: a box full of the hottest makeup samples are sent to subscribers via mail. Like a magazine, but with stuff.
You frequently see brick-and-mortar businesses start selling their wares on the interwebs, but it’s less common to see it work the other way around.
But that’s the case for Birchbox, the New York-based subscription service that sends customers monthly boxes of beauty and lifestyle products. The company — which scored $60 million in funding back in April — announced yesterday the opening of its first physical store in Manhattan’s Soho neighborhood, at 433 West Broadway.
Oh You Fancy Huh?
We’ve written before about Nerd Block, the subscription service that lets nerds around the world sign up to receive monthly boxes of ‘epic geek gear.’ The boxes, which cost $19.99 per month, each contain a nerd-themed T-shirt, as well as five to six delightfully dorky items from brands like Disney, Marvel and Star Wars.
This month, Nerd Block sent us a box of our own, so we could experience first-hand how truly liberating it is to not have to go out and track down our own Star Wars shirts.
The Fancy*, the New York City-based Pinterest competitor where users can browse and share products they love, has decided to enter the subscription box service. We thought you were too fancy for that, Fancy?
According to a press release sent to Betabeat, The Fancy has launched its first ever monthly subscription box that is curated entirely by the crowd. A $60 value for $30/month, users can pick from their favorite categories like “Art” or “Pets” and get a box filled with some of The Fancy users’ favorite products in that category.