Exit This Way
New York-based street style social network Thre.ad announced in an email sent out to users today that it will be shutting down. The company’s owners would probably rather you think of it as a pivot, however: According to the announcement, they’re folding Thre.ad into a new ecommerce site called That’s Foxy, which will deliver “shop-able products that are inspired by what’s trending in the community.”
Styleblaster, a project installed by a handful of Brooklyn-based technologists that uses a camera to chronicle the sartorial choices of Williamsburg residents and upload the photos in real-time to the web, has quickly devolved into trolling.
When a Daily Dot commenter used Google Maps to sleuth out the address, it spread across the internet lightning-fast. The camera is situated in a window at 234 Driggs Ave., a block from the Bedford Avenue stop.
In an effort to catalog the underappreciated diversity of style in gentrified Williamsburg, a team of Brooklyn technologists has set up a camera outside their apartment that records the street stylings of passersby and posts the images online. But if passersbys don’t want to be recorded, they’re kind of out of luck.
The site, called Styleblaster, aims to “become a destination for New York City peacocks to traipse by and show off what makes the neighborhood hop.” Using a camera perched a block from the Bedford Ave. L train, the site captures and immediately uploads images of Brooklynites walking by in real time. Users can then click a tophat to signal whether or not the subject is “stylin’.”