On the Town

Microsoft Badly Wants to Rock Your Face off With Its New Times Square Store

The store in all her glory. (Photo: Joe Zaga on Instagram)

Does employee training at Microsoft now just consist of watching CEO Steve Ballmer flipping his shit on loop? After attending the opening of the company’s new store in Times Square, we can’t help but wonder.

Microsoft is opening 34 temporary stores in preparation for the holidays, and this was the first. The popup was well-executed, but it seemed a little small for Times Square’s massive foot traffic. Inside we found a crowd heavy on photographers, store staffers and dudes in sharp suits–as well as lots of very excited people buying Surface tablets. (Not that they could walk out with them. Nothing could leave the premises until midnight, so early buyers had to come back.) Read More