Tumblr Deletes Its Tweets About Service Problems


Here’s a study in social media strategy: Contrast the archives of Twitter status blog, powered by Tumblr, with the Tumblr status feed, hosted on Twitter. Twitter’s status blog is an archive of the company’s downtime: May 10: “site stability issues,” May 5: “elevated error rates,” and so on. Tumblr, by contrast, likes to wipe the slate clean! Tweets about Tuesday’s downtime–and all the service issues Tumblr has tweeted about in the past–have been scrubbed from the company’s feed.  Read More