Virality

Viral Marketing Triumph: The Guys Behind the Staten Island Clown Stunt Speak

The Staten Island Clown, pre-retirement. (Photo: Instagram)

An unlikely antihero crept into overactive imaginations throughout the New York area — and the world — last week in the form of the Staten Island Clown.

This Horrifying Clown Is Haunting Staten Island,” our sister site, theĀ New York Observer, announced. Countless other websites and newspapers followed suit. Nobody understood where the clown came from, what it wanted or who was responsible. For a brief, creepy moment, “How ’bout that Staten Island Clown!” became New Yorkers’ go-to phrase forĀ filling in awkward silences. Read More