So you never managed to get your hands on any Facebook shares ahead of the social media giant’s IPO, and given some of the prices paid in the secondary markets, maybe that’s not such a bad thing.
You’re fascinated by the rapid advances in health care IT, maybe, intrigued by the notion that thousands of startups will be taking advantage of mobile, or big data, to disrupt the incumbent players—incumbents with deep pockets to buy up the most promising entries.
Ah, but where to start. You’re not a venture capitalist, you’re just an accredited investor looking for the kinds of outsized returns that stocks and bonds aren’t getting.
Betabeat first met Zeel, a Zocdoc-type appointment-booking service, last month when the mentoring program Startup “Don’t Call Us An Incubator” Health announced its inaugural class. The New York-based company vets alternative healthcare providers like specialized massage therapists, chiropractors, registered dietitians, acupuncturists. Users can search listings by price, location, years of experience, and certification.
The company makes money if you book an appointment through Zeel. Service providers are charged a 12 to 13 percent fee, inclusive of credit card fees, which ends up netting Zeel about $9 per transaction. Zocdoc, on the other hand, makes money by charging physicians to be listed on its site.
Healthcare startups have a rough go of it. They don’t generate the buzz and excitement of a new private photo-sharing app or a virtual pinboard for moms, and they’re taking on one of the most tangled, frustrating, illogical industries around. The premise of Startup Health is to support healthcare companies by putting them in a class with their peers and then providing them with resources and advice as needed.
Right now, Startup Health’s mentoring program, or “academy,” has no campus and no roster of splashy name mentors. But ideally, the program will encourage innovation and growth and give the entrepreneurs moral support.
Startup, the startup rundown
BLAST FROM THE PAST. Now, thanks to BuzzFeed, you can show all your friends how vintage chic your technology was—before it was cool. Prompted by the fairly recent Facebook timeline, BuzzFeed has introduced a Facebook app that lets users retroactively post images to their timeline. Checkout the “What Was Your First Computer?” question and reminisce about the nineteen eighties like it’s the 2020′s. The launch of this new app is probably just the beginning of a trend we’ll see as Facebook prepares to unveil its new timeline backdating ability.
CLICK CLICK FLASH. Pixable, the photo sharing complement for social networks is rolling out a couple big features. First, is a hashtag feature that allows users to tag their photos or their friends’ photos for an easier experience when recalling and organizing snapshots. #drunkenregrets?
At the same time Pixable is being integrated into the Facebook timeline technology. Users will be able to share their photo viewing and tagging activity in the Facebook ticker just like when listening to tunes on Spotify.
The Start-Up Rundown
This week in New York start-ups:
TO DO LIST: Maker Faire at Etsy, tonight at 6:30. Get together and talk about doing. Behind on your mainstream? The Social Network is screening at Pier 63. Hack and Tell at Meetup, tomorrow. There will be electronic fireflies! More hacking to be had at Red Bull Creation, this weekend at McCarren Park. And last but not least in the hands-on hacking category, submissions are now being accepted for World Maker Faire.
General Assembly is hosting a Selling to Middle America class, in which the co-founders of Jump Ramp Games will talk about how to get people to use Foursquare and Turntable.fm in Missouri, etc. Seems relevant, but they could have given it a less-condescending name. Selling to Customers Who Make Up the Vast Majority of the Consumer Web Market and Are Essential for Many Start-Ups to Succeed, perhaps?