Pivot Strat

SpotOn, Venue Recommender Pivots: Now Fondu, Food Venue Recommender

SpotOn pivots, obtains swooshy logo achievement.

SpotOn, which launched at TechCrunch Disrupt, had massive home court support from members of the New York tech scene. The startup didn’t make it to the finals but got a bit of buzz. Following the event, the team “spent a lot of time refining the recommendation engine and testing with users,” according to its entry on Crunchbase, and “based on extensive user feedback,” opted for a pivot—sorry, opted to “evolve their product.” SpotOn was a Foursquare-esque recommender for new coffee shops, restaurants, bars and so on, which Betabeat found head-scratchingly redundant next to Foursquare’s Explore feature. Read More

TechCrunch Disrupt

NYU-Hatched Start-Up SpotOn Meets Google, Gets Lost on Twitter

Photo: Erick Schonfeld

Gauri Manglik of SpotOn, which launched yesterday at TechCrunch Disrupt, didn’t make it to the finals despite home court support from members of the New York tech scene. Enthusiasm for SpotOn was evident on Twitter, but some of it was misdirected not to the start-up’s handle @getSpotOn but to the empty @SpotOn (and once, to the competition: @sonarme). But Ms. Manglik did just meet Google’s Marissa Mayer backstage at the conference. “SpotOn is giving @marissamayer a demo backstage,” TechCrunch’s Erick Schonfeld tweeted. Ms. Mayer looks impressed! Or at least, engaged.