Off the Media

Facebook Is Almost a Decade Old and Still Doesn’t Get the Advertising Game

Advertising is a simple business.

A publisher creates inventory, whether it’s in a newspaper, over the airwaves, by the side of the road or online. They sell part of that inventory to companies who want to get their products and brand names in front of an audience.

Though it seems like a simple equation, there are a lot of ways it could go wrong, especially in the dizzying world of online ads.

Read More

Facebook Faceoff

Facebook Agrees to $10 M. Settlement, You Can Now Opt Out of Having Your Face Appear in Sponsored Ads

Sponsored-Stories

In a settlement agreement for a class action lawsuit filed yesterday, Facebook agreed to give users more control of their face. According to the terms of the agreement, which still needs to be approved by the judge, users will now be able to opt-out of having their likeness appear in a type of ad Facebook calls “Sponsored Stories,” says Reuters.

Back in December, Betabeat got a copy of a leaked document that showed how Sponsored Stories would feature the name of friend and the friend’s profile picture and an indication that they “liked” the advertiser in question. The social network thought it had a sweet new revenue stream locked up seeing as users are more likely to click on something when they see their friends’ face attached to it as an endorsement. Read More